All parts of Apptus eSales work together

By combining big data with predictive analysis and real-time decisioning, Apptus eSales completes your eCommerce platform. It personalises product assortments across all screen real-estate and marketing campaigns, delivering unrivaled customer experiences.

to create value for your business

Increased sales

Capture more of your customers’ behavioural data. Draw on unparalleled predictive analysis of their shopping intent.

Organisational efficiency

Automate the repetitive and time-sensitive aspects of online merchandising. Free your people to focus on more creative activities.

Actionable insight

See how customers interact with products across your entire site. Adjust product exposure in real time to deliver individually relevant shopping experiences

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What’s new

Automated merchandising gives Lyko the edge

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How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience. Lyko Hair AB is […]

Apptus at the Nordic eCommerce Summit, October 25-26th, Malmö, Sweden

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Nordic eCommerce Summit has always been about people; remarkable people doing extraordinary things. This is Scandinavia’s leading conference about the people behind e-commerce in the Nordics.The conference has been arranged in Stockholm for 11 years and […]

Apptus at eTail Nordic, October 18-20, Copenhagen, Denmark

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On October 18-20th, Apptus will exhibit and host a symposium at eTail Nordic in Copenhagen.

eTail Nordic is the region’s premier event for senior eCommerce and Multichannel Directors of leading retailers. Each year, Scandinavia’s biggest names […]

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Whatever you are selling. We’ve got it covered


”Conversion optimisation is in eSales’ DNA, and as we use Apptus eSales to manage product assortments across search, navigation and recommendations, we can be confident that we’re making the best use of all our screen real-estate.”

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”Through working in close collaboration with Apptus we´ve gained a deeper understanding of eSales. Since implementing the solution, revenue has increased by 14%”

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“Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce, knows that this is an astonishing improvement) and search exits decreased by 18%.”

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Apptus eSales benefits



eSales can manage all your product assortments, across search, navigation, recommendations emails and more. You no longer need to juggle multiple systems and learn multiple interfaces.


Apptus eSales has been engineered to meet the most demanding requirements with the speed and innovation of best-of-breed cloud software in a complete, secure, and connected cloud environment.



We’re more than technologists. At Apptus we offer support and advice on all aspects of online merchandising and personalisation.

Download Apptus cloud solution product sheet

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