Self-learning solutions

Self-learning solutions

When you start with real needs you finish with real sales.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our behavioural merchandising engine optimises all aspects of a retailer’s store by adapting content to each customer, in real time.

In terms of measuring results, conversion rates can be tricky to quantify because our site has increased traffic thanks to social media and advertising. This has brought more random traffic to the site. However, we can see that conversion rates for those who actually make searches on the site have increased.

Cecilia Nilsson, Site Manager, Bokus