• How to engage customers in your E-Commerce Website

    June 10 | Tags:

    The following tips-and-trix arcticle was published at Smashing Magazine on Rating and Reviews. “One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are “on our side,” even if we do not know them personally. Making it easy for users to keep your product pages alive is a crucial aspect of an e-commerce website. Your environment should be inviting enough to involve your loyal customers as well as unhappy customers to submit their reviews. Negative reviews can be as useful as positive ones, or even more helpful. In particular, if you respond to reviews, addressing issues and suggesting solutions, you can easily turn a negative comment in a positive one.”

    Reference: Rung András, read more at Smashing Magazine

  • Swedens best sites: Ikea

    May 04 | Tags:

    In the 2009 list of Sweden’s best sites by Internetworld, Ikea reached a prominent position with the following motivation:

    Ikea’s tools and guides for choosing the right furniture has no counterparts in Sweden. Everything from the simple multiple-step guides to choosing the right furniture for the downloadable planning tools for the entire kitchen, bedroom and study indicates that a store could be so much more than a product catalog in html. Navigation is clear and logical without being boring. Ikea has since some time inventory status position in the department stores on each product and now strengthens its multi-channel thinking with printable shopping lists. Way to go, Billy!

    Reference: Internetworld

  • Online sales growth continues to lead the way in UK

    April 23 | Tags:

    Retail sales continued to grow fastest online in March, new figures out today show.

    Some £4.5bn was spent online in March, according to figures from the IMRG Capgemini e-Retail Sales Index, a rise of 15% from the same time last year. The rise came as warm weather inspired people to shop for new clothes, where retailers saw a 27% rise in sales. Footwear and accessories were the fastest growing areas of the market, with rises of 58% and 55% respectively.

    Reference: Chloe Rigby, Internet retailing  /  Read more at Internet Retailing

  • Trends 2010: eCommerce platform and technology

    March 31 | Tags:

    According to Forrester: “eCommerce technology continues to evolve, prompted by increasingly complex market demands. In 2010, many of those demands will center around the following three trends: 1) Increased desire to leverage customer context will drive the need for robust content management (CM) solutions with advanced targeting and site optimization capability; 2) customers will continue to seek the convenience of multichannel, and savvy eBusiness leaders will look to their eCommerce technology providers to minimize the complexity of serving customers via many touchpoints; and 3) business-to-business (B2B) eCommerce will emerge as a growing and critical component of the overall sales landscape. eBusiness leaders will turn to their eCommerce solution providers to help them maximize these opportunities and drive their customer experience and businesses forward.”

    Reference Brian K. Walker, Patti Freeman Evans and Brendan McGowan

  • Colour Search

    March 23 | Tags:

    Colours are hard to define and name, but you would be surprised if you knew how important they are as an attribute of selection for many buyers. How do I tell the system that I would like to have this product in a “slightly lighter shade of green” when shopping online? For retailers within many different segments, such as fashion & clothing, interior design & home improvements, furnishing and many more, colour is one of the most important selection parameters in short listing of products for the buyers.
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