Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our behavioural merchandising engine optimises all aspects of a retailer’s store by adapting content to each customer, in real time.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our advanced behavioural merchandising engine optimises all aspects of a retailer’s store, maximising the sales opportunity by adapting product selections and content to each customer, in real-time. Behavioural data is analysed across categories, search results, site navigation, product recommendations and promotional content, and used to present products and promotions most relevant to the individual customer.

History in short
Apptus was born out of the academic centre of excellence Lund University ranked among the top 100 universities in the world and internationally recognized for its leading research activities. Sweden is well known for mathematical expertise and many Apptus employees obtained PhD's and Doctorates at Lund University and continue their leading edge mathematical and algorithmic development at Apptus. Since 2000 Apptus has been using this knowledge to develop and innovate at the cutting edge of high performance computing, Search and navigation technologies, recommendation engines and online behavioural analytics. The word apptus is latin and means suitable, appropriate, fitting.

Founders
Apptus was founded by Michael Mokhberi and Patrik Wahlin. Both founders are scientists with masters degrees in computer science and electrical engineering. Today both Michael and Patrik are still actively involved in understanding the needs of customers and working with them on a day to day basis. They are pioneering in the development and help add to the competitive edge that online companies demand in their striving for market shares and increased revenues through the use of leading technology.

Investors 
We are fortunate to have been profitable since inception and also have the advantage of the support of InnovationsKapital a leading venture capital firm for innovative growth companies in Scandinavia. InnovationsKapital is focused on Nordic investments within ICT Healthcare Life Sciences and Clean Tech – dynamic sectors that are rapidly expanding and where Nordic research plays an important role. InnovationsKapital currently advise four venture funds aggregating €320 million in committed capital. The capital is provided by international institutional investors.

We have received the following awards
2013 – Entrepreneur of the year (city of Lund)
2011 - Red Herring Top 100 Europe
2004 – SMIL price for IT-innovation
2003 – Role model of the year (Rapidus)
2003 – Company of the year (Sparbanken Finn)
2002 – Company of the year (Rapidus)

We have been nominated for the following awards
2014 – “Sharing the knowledge” (Nordic eCommerce Knowledge)
2005 - Entrepreneur of the Year (Ernst & Young)
2005 – Gasell - Fastest growing company (Dagens Industri)
2003 – Entrepreneur of the year (Ernst & Young)
2003 – SMIL price for IT-innovation
2002 – Company of the year (Sparbanken Finn)

The challenge for eCommerce is relevance. Today, customers expect site search engines not only to pull out results, but to be smart and forgiving and lead them to the results that match their intent. Customers also appreciate great offers and recommendations, especially if they are direct, trustworthy and easy to purchase.

Cecilia Nilsson, Site Manager, Bokus