Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our behavioural merchandising engine optimises all aspects of a retailer’s store by adapting content to each customer, in real time.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our advanced behavioural merchandising engine optimises all aspects of a retailer’s store, maximising the sales opportunity by adapting product selections and content to each customer, in real-time. Behavioural data is analysed across categories, search results, site navigation, product recommendations and promotional content, and used to present products and promotions most relevant to the individual customer.

Apptus eSales is based on a self-learning technology that analyses the outcome of behaviours and learns from each and every user interaction. CDON Group can therefore better interpret and understand each user's intention, and anticipate what they will ask for next. This increases the relevance of all customer interactions with more satisfied customers and increases sales as a result. With Apptus eSales, visitors will be able to access the same high level of expertise and relevant interaction in the web shop as they will receive in a traditional store.

Michael Mokhberi, CEO, Apptus Technologies