Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus has the knowledge, to engage one-to-one with your online customer.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our behavioural merchandising engine optimises all aspects of a retailer’s store by adapting content to each customer, in real time.

Apptus helps online retailers develop, manage and optimise their merchandising strategies. Our advanced behavioural merchandising engine optimises all aspects of a retailer’s store, maximising the sales opportunity by adapting product selections and content to each customer, in real-time. Behavioural data is analysed across categories, search results, site navigation, product recommendations and promotional content, and used to present products and promotions most relevant to the individual customer.

We’re first with an algorithmic model that automatically presents a selection of products which is both based on sales probability and accounts for the way product displays can lower the probability of a purchase.

Michael Mokhberi, CEO, Apptus Technologies