eSales Features
Take a tour of our extensive features they are all based on years of experience working with leading online retailers to help you grow your business
Recommendations
Personalization, optimization and listing
Some shoppers know exactly what they want, others are seeking inspiration. Understanding your customer’s behavior holds the key to displaying contextually relevant recommendations.
Key recommendation types:
- Tailored
- Alternative
- Complementary
- Generic
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Search
Products, Content & Promotions
Every character matters. Shoppers who use a website’s search box are nearly three times more likely to buy – so fast, effective site-search can make a huge difference to conversion rates.
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Faceted Navigation
Assortment defined by customer
The most advanced solution for automatic and optimized faceted navigation on the market. Our solution serves millions of facets instantly every day worldwide.
It responds to the needs of each shopper - automatically redesigning your store layout, within pre-defined limits.
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DYM+Autocomplete
Autocomplete
Present a snapshot of the most relevant result
Did-You-Mean
Guide visitors through the traps of miss-spelling and other errors
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Banner Optimization
Auto-optimize Every Promotion Presented
All promotional banners presented by Apptus eSales are optimized to make the most out of every area on the site. Automatic testing will ensure that any banners that convert poorly will be replaced by better converting banners.
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Ads by Search+Live
Banners by Search
Present banners in Context, not based on rules. All banners in eSales are aware of the products included in the campaign and their related products, making it possible to present banners in context, for example: a relevant banner can be presented on the search results page when a customer searches for 'Black coat'.
Live Banners
Every banner presentation includes a set of best converting products. These are personalized for each shopper and will make sure you get the most out of your campaigns.
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Auto-optimization of Content Presentation
Perfectly tune your site
Let eSales become your merchandising autopilot, follow in real-time what happens and watch your revenue grow as the most relevant and converting content will be prioritized. Of course you can still step in and undertake manual merchandising when required.
Multivariate Real-time Testing
Don't settle for two characters from the alphabet
Automatically and instantly perform multivariate testing and push optimal content elements to every merchandising zone.
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Market Specific Behaviors
Localize behaviors, preferred brands and more
No two markets are the same. A preferred brand in the UK might be unknown in Sweden. A top list in-store may be totally different from the mobile store etc.
The Multiple Markets feature allows behavioural activity to be captured by market, E.g. Country or channel. This ensures that relevant products and promotions are delivered for that channel or segment.
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Site Overlay+Reports
Commerce Intelligence
The truth behind your site’s performance
Site Overlay
See your site performing right in front of your eyes. Site overlay is a layer on top of your own live site with real-time KPIs.
Insight With Reports
With several reports presenting real-time data you will always have the right basis for decisions.
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Synonym Editor
Build your own dictionary
The simple editor let you administrate synonyms for abbreviations, commonly miss-spelled words etc. This can be done on a global level or for an individual language.
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Panels
My Cart Abandonment
Increase conversion by presenting products that the shopper has left in the cart at some point and has not returned to purchase.
My Recent Searches
Let shoppers see their own unique history of search phrases.
My Recently Viewed Products
Present small breadcrumbs as a reminder and easy navigation for each individual shopper.
Top...
Top lists are always interesting and somewhat self-fulfilling. Top Sellers and Top Searches are examples of features that will guide shoppers to a sale.
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Connectors
Simple Integration
Pre-defined connector libraries
