Apptus article about Christmas shopping online

Our eSales Product Marketing manager Michael Ericsson writes about what you as an online retailer should think about when it comes to Christmas shopping online.

You can find the article here: http://nordicecommerceknowledge.se/julhandeln-e-handelns-nirvana/

NB: Only in Swedish

With the latest version of Apptus eSales we have the integrated capability we need. Previously – like most sites - the search engine was separated from recommendations and content, and based on business logic such as top sales ranking etc. Now relevance underpins every result with all queries filtering through and combining the product catalogue, community behaviour, search and purchase history and real time action.

Cecilia Nilsson, Site Manager, Bokus