Apptus article about Christmas shopping online

Our eSales Product Marketing manager Michael Ericsson writes about what you as an online retailer should think about when it comes to Christmas shopping online.

You can find the article here: http://nordicecommerceknowledge.se/julhandeln-e-handelns-nirvana/

NB: Only in Swedish

We have hundreds of sales reps who visit and expedite customers in thousands of meetings every day. It is important for us to be as relevant in our online interactions as we are in our physical stores. In our online retail, Würth focus on being two things: personal and relevant. The online consumer journey is a completely different experience to that of an in-store customer, so the journey needs to reflect this. Würth has optimized the customer experience, by delivering what our customers care about with relevant actions and a tailored, intuitive and dynamic customer experience.

Fredrik Holm, Marketing Director, Würth Sweden