ILM West: Closing the Local Loop

Apptus is one of the sponsors at the Interactive Local Media West: Closing the Local Loop event in San Francisco, USA.

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The product is based on self-learning technology that analyses the outcome of customer behaviour and learns from each user interaction. Trademax can then interpret and understand each user's intention better, and anticipate what they will ask for in the next step. This increases the relevance of all customer interactions and results in increased sales and earnings. With Apptus eSales, Trademax’s visitors access the same high level of expertise and relevant interaction online as they would get in a physical store.

Michael Mokhberi, CEO, Apptus Technologies