ILM West: Closing the Local Loop

Apptus is one of the sponsors at the Interactive Local Media West: Closing the Local Loop event in San Francisco, USA.

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The challenge for eCommerce is relevance. Today, customers expect site search engines not only to pull out results, but to be smart and forgiving and lead them to the results that match their intent. Customers also appreciate great offers and recommendations, especially if they are direct, trustworthy and easy to purchase.

Cecilia Nilsson, Site Manager, Bokus