Kjell & Company uses Apptus eSales boost online e-Commerce

Kjell & Company, the Nordic region’s leading retailer for home electronics accessories, has chosen Apptus eSales to optimize shoppers’ satisfaction and increase conversion rate.

Apptus eSales smart and self-learning technology is fundamental to Kjell & Companies relaunched e-commerce site. Allowing personalized search, navigation, recommendations and campaigns for every individual shopper, Apptus e Sales boosts sales and adds a unique competitive advantage to Kjell & Company.

“With more than 7000 of our own products and 5000 external products we provide accessories for, it is extremely important that customers immediately find what they’re looking for,” says Ulrika Klinkert, Head of Marketing at Kjell & Company. “We chose Apptus eSales because it gives our customers fast, accurate responses: it shortens their search by suggesting relevant products based on what other consumers with similar interests have bought. Apptus eSales reinforces Kjell & Company as Sweden’s best site for home electronics accessories.”

With Apptus eSales, Kjell & Company customers can find what they are looking for in the company’s comprehensive selection. Apptus eSales learns from each visitor’s searches, navigations, clicks, product inspections, shopping cart contents and completed purchases. The powerful logarithm driving Apptus eSales, tracks each visitor’s digital path and automatically generates relevant search results and recommendations. Not only is Apptus eSales self-learning, it also helps customers find the right products even if they are spelled incorrectly using functions such as autocomplete and Did-you-mean.

“Kjell & Company’s brand is strongly associated with a wide variety of products and outstanding customer service,” says Michael Mokhberi, CEO of Apptus Technologies. “Apptus’ job is to enable Kjell & Company to offer a top line online shopping experience for every customer – just as it does in its physical retail stores. Our intelligent self-learning technology also means that the site constantly improves and gains experience through user interaction, just like the real salespeople in store.”

Taking e-commerce to the next level means personalisation is an essential part of the online shopping experience, but providing a personalised visitor experience based on huge and complex product catalogues can be a real challenge. This new behavourial merchandising add-on will reduce the work required for our customers to personalise while providing a powerful tool that enables them to increase conversions and boost order values.

Bob Egner, VP Product management, EPiServer