Press Room

  • Apptus reveal secret to relevance at eTail 2014

    June 24, 2014

    Leading behavioural merchandising experts, Apptus, will share their knowledge and expertise at eTail Europe next week when CEO Michael Mokhberi explains to the crowds the importance of relevance over personalisation. As well as exhibiting at the show, ... 


  • selects Apptus eSales to optimise sales

    June 9, 2014

    Below is the press release regarding that has selected Apptus eSales to personlise their users experience. NB only in Swedish. Stayhard, en av Sveriges ledande modeföretag på nätet, väljer Apptus e-handelslösning ... 


  • We Find Out What Your Customers Are Saying

    June 3, 2014

    We’ve surveyed more than 500 UK consumers about their current experiences of online shopping and the experience they expect to receive. We don’t want to give it all away but three statistics we found interesting are: 88% have ... 


  • Beauty chain has got a real KICK-start online

    May 16, 2014

    The retail chain KICKS since it´s online entrance invested heavily in order to succeed. Today the company's e-commerce are assumed to be greater than the chain's 250 stores separately. In addition to a successful mobile initiative, the ... 


  • Magazine Dagens Handel writes about Apptus new research

    April 1, 2014

    Dagens Handel wrote about our new research project together with Malmö Högskola. You can read more in the enclosed pdf. However please note that is in Swedish. Read more here  


  • E-Plus Group+ chooses Apptus eSales to give customers a more relevant e-commerce experience

    January 13, 2014

    The E-Plus Group, the third largest German mobile network provider with more than 24 million mobile phone subscribers has chosen Apptus eSales e-commerce solution to optimize their e-commerce. With eSales intelligent search, navigation and recommendation ... 


  • Apptus presents revolutionary research

    October 8, 2013

    Apptus is happy to announce that our research have been selected for presentation at the leading forum for recommendation technology, ACM RecSys in Hong Kong. The conference, to be held between October 12 to 16, gather leading researchers in ... 


  • chooses Apptus eSales to give their customers a more seamless e-commerce experience

    September 17, 2013, the largest e-commerce site for new car parts in the Nordics, chooses Apptus eSales e-commerce solution to optimize their e-commerce. With eSales intelligent search, navigation and recommendation technology will create a more ... 


  • Sweden´s largest online children´s store,, choose Apptus eSales

    August 20, 2013 is committed to take a leading position of children's and baby products in the Nordic region. The range consists of items for pregnant women and children between 0-12 years. With Apptus Technologies ecommerce solution, Apptus eSales, ... 


  • enlist customer experience experts to improve online experience and drive revenue

    July 3, 2013

    London, 25th June 2013 - Using technology to drive sales and place the online customer experience at the heart of its business, has appointed Apptus Technologies to enhance the customer journey on its website and drive online conversion ... 


  • chooses Apptus eSales to increase the conversion rate for online sales

    June 17, 2013

    One of Sweden's leading book store chains chooses Apptus eSales to create a more personalized eCommerce. Read more in the press release below. NB: Only in Swedish., en av landets ledande bokhandelskedjor, väljer Apptus ... 


  • In my opinion: thriving online retailers must be personal and relevant, says Apptus

    May 28, 2013

    "With the e-commerce industry developing at an express pace, retailers need to learn why segregated, ‘best-of-breed’ merchandising systems no longer make sense in today’s time-poor retail world. The customer expects an optimised ... 


  • »Best-of-breed» merchandising systems are passé

    May 28, 2013

    "Successful online retailers focus on being two things: personal and relevant. The online consumer journey is a completely different experience to that of an in-store customer, so the journey needs to reflect this.  In the world of eCommerce, ... 


  • Retailers need to overcome fear of using behavioural data from their websites

    May 23, 2013

    Many retailers remain sceptical of the benefits of using technology to analyse customers' behavioural data to help them improve their merchandising and drive greater sales on their websites. This is the view of Andrew Fowler, UK country manager for ... 


  • Does e-retail require new merchandising capabilities?

    May 8, 2013

    "E-commerce experts, Adrian Gordon and Andrew Fowler, argue that segregated, 'best-of-breed' merchandising systems no longer make sense in today’s time-poor retail world." Read the full interview in Retail Technology here  


  • Procurator launches a new ecommerce site with Apptus eSales

    May 7, 2013

    One of Sweden's leading distributor of safety and cleaning products are now launching a eCommerce site with Apptus eSales. Read more in the press release below. NB: Only in Swedish. Procurator Procurator, som är en av Sveriges ledande ... 


  • International Shopping Comparison Site UNIPRICE chooses Apptus eSales for Personalization, Promotion Optimization and Search

    April 22, 2013

    UNIPRICE focus on global shopping at the best price, both online and mobile. The company gathers products from several of the largest online fashion sites including among others Asos, Bloomingdales, and Nelly. I.e. a global portal for fashion including ... 


  • Apptus CEO Michael Mokhberi won the »Business Man of the Year in Lund» award

    April 10, 2013

    Today our CEO and founder Michael Mokhberi was awarded the ”Business Man of the Year 2012” title from the city of Lund. The jury's citation reads: "Michael Mokhberi has for many years contributed to the innovative development of ... 


  • Swedish technology firm appoints SkyParlour PR to drive business in the UK

    March 7, 2013

    With a strategic focus on growing their business in the UK, Swedish-born, Apptus Technologies has appointed industry experts, SkyParlour PR to drive their B2B PR activity across the retail, ecommerce and technology sectors. Launched in 2000, Apptus ... 


  • Leading Swedish e-commerce site incorporates smart e-sales solution from Apptus

    February 13, 2013

    Byggmax, a leading Swedish supplier of building materials is launching a new e-commerce site powered by eSales from Apptus Technologies; eSales is an advanced search and merchandising solution that ensures individual visitors to the site enjoy a tailored ... 


  • Leading Nordic cosmetics retailer KICKS upgrades its e-commerce store with smart search solutions from Apptus Technologies

    February 6, 2013

    Beauty chain KICKS invests in new technology for the next generation of e-commerce. To take its costumers shopping experience to new heights, KICKS is integrating next level sales support solutions in stores and online. The new e-commerce tool eSales ... 


  • Adlibris incorporates Apptus eSales solution to give their costumers a better shopping experience

    January 23, 2013

    The largest Nordic e-commerce book retailer Adlibris chooses a pioneering software from Swedish company Apptus. More than half of Sweden’s leading e-commerce stores, including CDON group, Ginza and Bygghemma, are already using Apptus’ ... 


  • Apptus and Malmö University first in the world with artificial intelligence breakthrough: a revolutionary technology that eliminates users’ exposure to things they dislike

    December 3, 2012

    Driving forces behind this AI breakthrough are: Apptus, an IT company in southern Sweden, Bengt J. Nilsson, computer science professor, and Malmö University researchers. After introducing a new mathematical model that predicts human behavior ... 


  • Ginza, one of Swedens largest eCommerce store selects Apptus eSales

    November 16, 2012

    Ginza is one of Sweden’s most popular online retailers for music, games and movies. Ginza chose Apptus eSales to give their customers a better shopping experience, by better search, navigation and recommendation features. From mid-november, just ... 


  • Apptus helps Swedes find home

    September 13, 2012

    The new online property service is one of Sweden’s largest real estate sites. The site contains an entirely new section containing neighborhood facts, giving both buyers and sellers a better basis for decision-making before moving to a ... 


  • EPiServer adds advanced behavioural merchandising capabilities to increase e-commerce conversions

    September 11, 2012

    Partnership with Apptus integrates personalisation, intelligent search and recommendations to enhance the online shopping experience offered by e-commerce enterprises 


  • The computer will make your selection

    July 31, 2012

    Article about Apptus in Sydsvenskan 


  • The leading e-commerce group CDON continues to strengthen its search optimisation with Apptus

    April 12, 2012

    CDON Group and Apptus continue their decade-long co-operation with a new multi-million three-year contract extension. CDON Group is the largest e-trading group in all e-commerce segments in the Nordics. The Swedish company Apptus Technologies has ... 


  • Sweden´s fastest growing DIY company Bygghemma selects Apptus

    March 20, 2012

    Apptus eSales displays the right products to the right shoppers at the right time 


  • Trademax in a strategic e-commerce venture

    March 7, 2012

    Online furnishing company Trademax uses Apptus eSales to form a new e-commerce strategy. 


  • Kjell & Company uses Apptus eSales boost online e-Commerce

    December 22, 2011

    Kjell & Company, the Nordic region’s leading retailer for home electronics accessories, has chosen Apptus eSales to optimize shoppers’ satisfaction and increase conversion rate. Apptus eSales smart and self-learning technology is ... 


  • Apptus article about Christmas shopping online

    December 9, 2011

    Apptus eSales displays the right products to the right shoppers at the right time 


  • Leading Australian local search and digital marketing company Sensis signs five year contract with Apptus Technologies

    December 8, 2011

    Apptus Technologies AB, a leading provider of bringing instant, relevant access to personalised information for local search and e-commerce companies, today announced that Sensis will implement the Apptus Profile Page Booster as part of its online ... 


  • UK’s No 1 for Low Cost Shelving BiGDUG Orders Apptus eSales for its fast growing e-Commerce Site

    October 12, 2011

    Apptus eSales displays the right products to the right shoppers at the right time 


  • Internet Style Gets Personal

    October 10, 2011

    Article from 


  • Apptus eSales Boost for EPiServer Commerce

    September 15, 2011

    EPiServer Commerce customers now able to easily add advanced search and merchandising to improve conversions, orders and efficiency. 


  • British consumers challenge eCommerce providers

    June 20, 2011

    British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK ... 


  • Apptus joins Red Herring Top 100 for Europe

    May 30, 2011

    Apptus announced today it has been selected as member of the Red Herring Top 100 for Europe, a prestigious list honouring the year’s most promising private technology ventures from the European business region. Red Herring’s Top 100 ... 


  • Apptus is a Finalist for the 2011 Red Herring Top 100 Europe Award

    May 11, 2011

    Apptus announced today it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region. The Red Herring editorial ... 


  • Apptus and Jetshop launches search functionality

    May 3, 2011

    The leading suppliers to e-commerce companies, Apptus Technologies and Jetshop, today announced that they will launch ”JetSearch – powered by Apptus” to Jetshop's clients. This is the start of the cooperation and the plan is to shortly ... 


  • Apptus smart, self learning technology behind´ s new internet shop

    April 4, 2011, Scandinavia's market leading  shop for fashion and beauty on the Internet, uses Apptus eSales in its new internet shop. The new shop has an updated appearance and vastly improved functionality in more than 50 areas. Apptus ... 


  • Apptus eSales makes visitors shop online

    January 15, 2011

    En bra säljare förstår dina behov, kan sitt sortiment och vägleder dig rätt. Lundaföretaget Apptus arbetar med att ta fram den perfekta säljaren: En självlärande algoritm som förstår dig bättre än någon annan. 


  • Apptus helps e-shops

    January 14, 2011

    Apptus har byggt en pengamaskin för e-handlare. Genom att presentera för kunden relevanta produkter i butiken ökar försäljningen. Och kunderna blir nöjdare. 


  • Apptus’ Ground-Breaking Technology Recognised With R&D Grant

    December 8, 2010

    Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced that it has been awarded funds for further development of the company’s technology by Vinnova, Sweden’s innovation agency.Last ... 


  • Apptus appoints David Davies as Vice President, Marketing

    December 6, 2010

    Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced the appointment of David Davies to lead its marketing activities.  Dr. Davies will lead Apptus’ end-to-end marketing activities, ... 


  • VINNOVA finances 42 companies with nearly 42 million SEK

    December 1, 2010

    Press release from VINNOVA, Swedens innovation agency (only in Swedish) Read more here 


  • Apptus Opens UK Office to Meet Market Demands

    October 15, 2010

    Apptus Technologies AB, Sweden’s leading provider of intelligent search and behavioural merchandising solutions for e-commerce, today announces the opening of its UK office in London. Expanding into the vibrant UK e-commerce market builds upon ... 


  • Sweden´s Largest Purchase Directory Increased More Than 40%

    October 5, 2010

    Newly launched (STO:ENRO) was an immediate success. Finding businesses that sell a certain product is now considerably easier on new 


  • Apptus and EPiServer join forces to offer powerful e-commerce solutions

    October 4, 2010

    Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced that the company will partner with EPiServer to offer the most powerful solutions in e-commerce. 


  • Eniro launches new and improved services with Apptus technology

    September 29, 2010

    Eniro has benefited from Apptus´ solutions within local search, and today launches new functionality with high performance search engines which provide more and better search results for the users. 


  • Online book retailer Bokus prepares for the future with Apptus eSales

    July 5, 2010

    Apptus eSales displays the right products to the right shoppers at the right time 


  • Europe’s leading search technology company Apptus, offers a safe passage for all users of FAST on Linux and Unix to Apptus’ search platform

    June 21, 2010

    Apptus, Europe’s leading developer of search and content enrichment services for online directories, today announced that they will offer all users of the FAST Enterprise Search Platform to replace it with their own platform Theca at no cost for licenses 


  • One of the world’s largest providers of mobile devices chooses Apptus

    April 28, 2010

    One of the world’s largest global providers of mobile multimedia devices has chosen Apptus Technologies to create a search and recommendation engine for their mobile entertainment portal. 


  • Leading Directory and Search Service Provider Fonecta boost search hit rate with Apptus

    February 8, 2010

    Fonecta, Finland’s leading Directory and Search Service Provider, has chosen Apptus to enrich their taxonomy and make searches more accurate. 


  • Leading European supplier of IT infrastructure Atea chooses Apptus to create a more intelligent e-commerce solution

    November 30, 2009

    Atea, the leading Nordic and Baltic supplier of IT infrastructure products and services, have chosen Apptus to develop a more intelligent solution for their e-commerce system on the Nordic and Baltic market 


  • Apptus technology behind successful relaunch of UK´s local search engine

    September 17, 2009

    In April 2009,, the UK’s local search engine for UK business listings, relaunched with a new design and a wealth of new relevant content to help consumers find and select the best local and national businesses for their needs. 


  • Leading Nordic Internet retailer CDON once again chose Apptus to break sales record during the Christmas season.

    August 5, 2009

    CDON, the number one internet retailer of entertainment products in the Nordic region, will this fall once again engage Apptus Technologies to develop their system in order to secure capacity before the Christmas sale season starts. 


  • Apptus buys property in Lund

    December 2, 2008

    Emera AB is buying Trollebergsvägen 5 from the Lunds Energy Group for the IT company APPTUS. The deal has been signed and Apptus will move into the property in December 2008. 


  • Apptus wins deal to enrich and classify content for Fonecta - Finland’s leading Directory and Search Service Provider

    September 16, 2008

    Fonecta, part of the European Directories, signs a deal with Apptus to empower the Fonecta site using components from the Apptus Content Enrichment Suite. 


  • YELL.COM chooses Apptus´ technology

    September 1, 2008, the UK’s local search engine, has selected Apptus Technologies to develop tailored software to further broaden its search capability and support future site development. 


  • LMI and Apptus Delivers Solution for Quebecor MediaPages

    June 11, 2008

    MediaPages needed to integrate their print and online directories into one powerful search solution to enhance the user search experience and to provide their merchants with a highly effective and targeted advertising solution. 


  • CDON chooses Incordia and Apptus to build Scandinavia’s largest e-commerce site

    June 4, 2008

    In the midst of tough international competition, Swedish technology companies Incordia and Apptus were the winners in a deal to build CDON’s new e-commerce site 


  • De GuleSider delivers B2B site with Apptus solution

    May 21, 2008

    Major directory service of Denmark, De Gule Sider, has successfully implemented Apptus platform to launch their brand new site, a business to business directory service. 


  • Apptus at the ILM:07 in L.A.

    November 28, 2007

    Apptus is one of the sponsors when the blockbuster local search and online local media event of the year is taking place. 


  • Nominated for SIME Awards 2007 for Best Systems Supplier: Apptus Technologies with Theca

    November 15, 2007

    By using optimized data structures and specialized search algorithms, Theca® optimizes usage of hardware and pushes the functionality limits beyond what has been possible with traditional data management platforms before. 


  • Apptus expands with help of InnovationsKapital

    September 24, 2007

    InnovationsKapital, the leading Nordic private equity/venture capital fund has become a new investor in the company. 


  • Apptus´ new CEO focuses on customers

    June 14, 2007

    He is a structured, analytical realist who really puts his heart into his work. He always makes sure that he has good data for making decisions and finds decision-making easy 


  • Apptus’s lightning-fast maps popular on Web

    May 31, 2007

    Apptus Technologies has developed a new module for the directory market that can be plugged into existing platforms. The module is called Theca Applied Geometry (TAG) and provides faster search functions for maps. 


  • Apptus speaker at EADP conference

    May 25, 2007

    Of special interest this year was the new-generation Directories 2.0, which is the same as Web 2.0 but with a concept applied to the directory industry. 


  • Apptus Technologies delivers new advanced Data Enrichment-solution for Online Directory Publishers

    April 6, 2007

    Apptus Theca E-Directory Web Crawl Solution is the most advanced solution for information enrichment available, developed especially for Online Directory Publishers by Apptus Technologies in Lund, Sweden. 


  • DeGuleSider delivers smarter search with Apptus´ Theca solution

    March 8, 2007

    With Apptus' new solution the no-hit ratio decreases significantly, furthermore enriching search results with web links to relevant pages on the company web site. 


  • Eniro selects the Apptus search engine for the new site

    January 19, 2007

    Search engine crawls through tens of millions of records in sub second response time and delivers correct results even when entry is misspelled. 


  • Apptus Technologies and University of Copenhagen sign Strategic alliance

    December 20, 2006

    What does one get when you combine the greatest academic minds in the world with a world class search engine solution? Answer: Potentially the most powerful, state of the art search engine anywhere. 


  • Newly appointed CEO commits to taking Apptus Technology to the next Level

    December 13, 2006

    Effective from mid January, Apptus Technologies, the search engine company is pleased to announce the appointment of Mr. Michael Atlevi as the company's new CEO. 


  • Scandinavia’s largest E-Retailer relies on the Apptus Site search solution to meet up with the most important shopping time of the year: The Christmas rush

    December 11, 2006

    With one of the industries most powerful Site search engines available today, Apptus Technologies has ensured that, one of Europe’s largest market-leading e-commerce music, movies and games sites meet the Christmas rush. 


  • Apptus Technologies at MarkIT 22-23 November

    November 9, 2006

    Mark IT Expo is Sweden’s only conference with business focus on IT-tools and solutions for strategic customer management and market communication 


  • Scandinavias Largest Community-site Gets Personal with Apptus Technology

    September 28, 2006

    Apptus Technologies in Lund, Sweden, has delivered a solution which helps the members of LunarStorm Social Network to find each other with more ease and precision. 


  • Apptus sponsors Swedish Championships in computer programming

    September 27, 2006

    Apptus is a proud sponsor for the Swedish National Championships in computer programming. The contest is a great motivator for Swedish computer science students. 


Because of the VINNOVA investment, Apptus has had the opportunity to engage some of the world's leading academics and subject specialists in its research projects. This breakthrough discovery will set a new standard for eCommerce and confirm Sweden’s place among the world leaders in digital profiling of people.

Michael Mokhberi, CEO, Apptus Technologies