- Improve search result relevance
- Higher conversion by removing concerns about the products
- Increase returning customers by encouraging them to interact with other customers and your site
Ratings and Reviews have become important sources of unbiased verification, driving purchase confidence. Ratings build confidence based on independent peer feedback, whilst Reviews are increasingly important purchase influencers - 28% of consumers abandon purchases in the absence of customer reviews.
Thumbs up, stars and points
There are many ways to leverage the power of customer ratings, likes and reviews – but the immediacy of visual cues is critical to driving instinctive consumer behaviour. Thumbs up and down, star rating and points, whether linked to detailed reviews or not, are just some of the options.