Apptus has the strongest technology on the market where eSales’ smart features fit our needs in search technology and item management. We strongly believe in mapping the user's search behaviour dynamically, instead of pigeonholing visitors into predetermined categories. With eSales’ self-learning algorithm, we capture the search patterns of each individual visitor on the site and become more accurate in terms of relevance.

Christofer Gordon, Chief Technological Officer, CDON Group