The computer will make your selection

Article about Apptus and new research together with Malmö Högskola in today's Sydsvenskan. NB: Unfortunately only in Swedish.

http://www.sydsvenskan.se/Pages/ArticlePage.aspx?id=645735&epslanguage=sv

A lot of the counseling we do for customers in our physical stores is about guiding them to the right products. We saw that on our online store as well, that we needed to improve our search and navigation. We chose to use Apptus to increase the customer experience. 

Kenneth Grönlund, E-business Manager, KICKS