Trademax in a strategic e-commerce venture

Lund, Sweden, March 7, 2012

Apptus Technologies has developed a product allowing online merchants to instantly analyse customer buying patterns in real time. The self-learning algorithm interprets customers’ needs and suggests options before the buyer has asked for a commodity or product.

Trademax.se is one of Sweden's fastest growing online furniture retailers. By using Apptus eSales, it will now rapidly expand its sales volumes and provide customers with a smart search engine that, not only helps them in the buying process, but also delivers relevant recommendations.

"We want to challenge the giants in the market and have the ambition to become Sweden's best online furniture store. To help us achieve that goal, we have installed the best e-commerce engine,” says Thomas Andersson, CEO of Trademax. 

"E-traders’ biggest challenge is to have a smart solution for fast and creative campaigns and to segment its customers. With eSales, we have the opportunity to increase revenue streams by altering an offer and personalising the site for each individual visitor," he adds.

"Apptus eSales analyses customer buying patterns and behaviour in real time to give every visitor the most relevant hits and recommendations as possible," says Michael Mokhberi, CEO of Apptus.

"The product is based on self-learning technology that analyses the outcome of customer behaviour and learns from each user interaction. Trademax can then interpret and understand each user's intention better, and anticipate what they will ask for in the next step. This increases the relevance of all customer interactions and results in increased sales and earnings. With Apptus eSales, Trademax’s visitors access the same high level of expertise and relevant interaction online as they would get in a physical store,” he explains.

Customers' views, clicks, searches and navigations are recorded by the self-learning algorithm and the visitor will be directed to the right product immediately. Apptus eSales helps visitors find the right product even with misspellings by using features like Auto Complete and Did-you-mean.

About Trademax
Trademax is a family business founded in 2004 with the ambition to give customers in Scandinavia quality home furnishing at affordable prices. Trademax has grown tremendously since its founding. The company estimates a doubling of sales from 55 million Swedish crowns in 2011 to 110 million Swedish crowns in 2012. Trademax trades in Sweden, Norway and Denmark.

Taking e-commerce to the next level means personalisation is an essential part of the online shopping experience, but providing a personalised visitor experience based on huge and complex product catalogues can be a real challenge. This new behavourial merchandising add-on will reduce the work required for our customers to personalise while providing a powerful tool that enables them to increase conversions and boost order values.

Bob Egner, VP Product management, EPiServer