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Apptus eSales is based on a self-learning technology that analyses the outcome of behaviours and learns from each and every user interaction. CDON Group can therefore better interpret and understand each user's intention, and anticipate what they will ask for next. This increases the relevance of all customer interactions with more satisfied customers and increases sales as a result. With Apptus eSales, visitors will be able to access the same high level of expertise and relevant interaction in the web shop as they will receive in a traditional store.

Michael Mokhberi, CEO, Apptus Technologies