• From Print dependency to online opportunities.

    June 10 | Tags:

    At the recent EADP Conference at Mallorca, Spain, we attended a seminar with Eniro’s CEO Jesper Kärrbrink. He talked about the fact that the directory business must transform, because there simply are no alternatives. So he suggested that they, instead of fighting the change, should do it with a smile, although it’s going to be a painful transformation.

  • Adjusting to the decline of printed directories.

    May 20 | Tags:

    Attending the “Yellow Pages Today” conference in Stuttgart in May, we heard a majority of the speakers talk about how the Yellow Pages business is rapidly changing. The competition is no longer in a single market, but in many local search markets. This means that the business has to shift focus from products to service, and become a provider of leads to the SME market. At the moment, a majority of Yellow Pages advertising revenue still come from printed directories. In most markets, 50 % of SMEs do not have a website. And a very small percentage of Yellow Pages sales people are “selling leads”. All this will probably change.

  • How quickly can you provide local, yellow hits for tomorrow’s Ipad?

    March 30 | Tags:

    10,000 hits as a search result can be just as helpful as zero hits if the relevance in the result is low. At Apptus, we’re constantly trying to find new ways of improving the relevance in yellow search results. Making sure that our clients’ directories stay one step ahead by presenting relevant search results today to searches for brands and products just entering the market, is a challenge we strive on meeting.

  • Content in focus at “Yellow Pages Today” conference in Milan

    March 23 | Tags:

    The Apptus delegation at the “Yellow Pages Today” conference in Milan were encouraged to hear speakers from all over Europe and New Zealand talk about the increasing importance of online directories working to enrich existing content. In fact, we lost count of the number of speakers saying that deeper content now is a necessity rather than a “nice to have”.

  • It´s all about TRUST

    March 15 |

    Key Differentiators of Directory Publishers vs Web Search Engines

    According to the Kelsey Group, the global sales of directories including print, online and local search is estimated to about 30 Billion USD during 2006. We also know that about 36000 sales reps were involved in the process of earning those revenues. There is another company who single-handedly managed to pass 10 billion USD with less than 40 sales reps. it is no secret that Google strategy is to eliminate human interference in the process of sales. There are different views on whether this is the right or wrong approach in the long run. But I suppose that we can all agree that the sales force is a key differentiator. It does not only affect how things are sold, it also has a significant impact on the actual products that can be taken to the market by respective part.

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