A visitor to your website who doesn’t find what he or she is looking for will only stay for a few minutes before moving on to a competitor’s site. This is why it’s so important to always provide visitors with relevant and timely information.

Relevancy
E-commerce is all about presenting information to shoppers and getting them to act on this information. It’s our experience that the likelihood of shoppers making purchases increases with the relevancy of the information presented.

This is why our solutions focus on presenting information in online stores that is as relevant as possible.

Providing visitors with fast and easy access to relevant product information is a simple way of turning visitors into customers and of retaining existing customers. It makes it easy for them to find what they’re looking for and helps ensure their return to your website.

Search hits can be ranked using a solution that understands what customers consider to be relevant by integrating search and order statistics with business logic. Access to attractive products at the right time means increased customer satisfaction, increased sales and a guarantee that customers will return.

Always provide feedback
E-retailers should always avoid the search result “no hits”. It can be easy to overlook that an intelligent search solution, which handles misspellings, synonyms, etc., means fewer lost customers and increased overall sales.

When searching on an e-commerce website, visitors want quick answers to their queries. It shouldn’t be necessary for them to search several times to reach a product that they would likely buy if they only could find it.

Search guidance
If you sell products that come in different colors, sizes and materials, for example, you can make searching faster and the overall shopping experience better, if you give visitors the opportunity to find products based on what they are looking for. By providing several parameters from the start, visitors can make “drill-down searches” that limit search results to products with the desired qualities. This makes it much faster and easier for visitors to find exactly what they’re looking for, and helps turn visitors into customers.

Mobile availability
It’s becoming increasingly popular to access websites via mobile devices. Many of your customers will soon be expecting the option of shopping via such devices.

Apptus’ solutions provide search and exposure of products/services via these mobile devices, along with the capability to access e-commerce websites, with nearly the same customer experience as from a desktop computer. A mobile device interface naturally has narrowed search functionality – optimized for mobile devices – that generates a limited number of hits, but the bottom line is increased availability and increased sales.

Does this sound as interesting to you as to our current customers? Please contact Apptus to find out how we can you to develop your business beyond search.