Apptus Technologies delivers new advanced Data Enrichment-solution for Online Directory Publishers

Fri, 06/04/2007 - 11:57. Member news
Apptus Theca E-Directory Web Crawl Solution is the most advanced solution for information enrichment available, developed especially for Online Directory Publishers by Apptus Technologies in Lund, Sweden. The solution is based on Apptus Theca, a platform developed for online directories that enables vast amounts of both structured and unstructured data to be fetched from various sources, cleansed, transformed, categorized and indexed - all within the same platform. It is built to handle the marriage between structured and unstructured data for use on standard low cost servers. This removes the need for other third party data management systems, substantially reducing the cost of runtime licenses.

The solution provides unique features and possibilities to strengthen the competitiveness of Apptus' several directory partners. Apptus use the structured information within the directory publishers’ databases to extract more information about advertisers from their website. It is the most comprehensive platform for managing directory data, putting Apptus' partners in a pole position in terms of data completeness and data quality.

Apptus Web Crawl Solution is a foundation for further data analysis and data enrichment through following extension modules:

• Keyword analysis: analysis and extraction of representative keywords on both category and company level.

• Entity extraction: identification of entities of interest, such as emails, openings hours, terms of payment, brands, key personnel, etc.

• Auto-classification: automatic generation of categories that an advertiser should buy ads for.

• Home page detection: automatic detection of unknown company websites using existing structured data in the yellow pages databases.

DeGuleSider in Denmark is one of the first of Apptus' customers to deliver smarter search with the new enhanced Apptus Theca E-Directory Web Crawl Solution, expanding the already existing search to include search on company web sites.

“Thanks to Apptus’ technology platform, industry expertise and cost-efficiency we have elevated our roadmap at a rapid pace and pushed our company forward towards new strategic goals. We are truly impressed”, says Dorthe Rømer, Marketing Director, DGS Online.

For further information about the Apptus Theca Web Crawl Solution, please contact Jennie Magnusson, jennie.magnusson@apptus.com, +46 46 286 41 38