Welcome to the Apptus newsletter. This issue has an extra focus on e-commerce.

Looking into e-business trends, we’ve seen that there’s a big request for e-business consulting. That’s now becoming a more important branch of our work, lifting strategic business questions. Based on our experiences, we have put together the best tips for you to make your site more search smart.

And find out all about the new Apptus E-Commerce Affinity Selling!

Have a great summer!

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- Apptus and LMI delivers solution for Quebecor MediaPages 
- Trend report: What's up in e-business
- Allbiz.dk successfully implemented with Apptus platform

Apptus & LMI delivers solution for Quebecor MediaPages

Local Matters Inc. and Apptus, announced the successful completion of a unique solution enabling Quebecor MediaPages, a Quebecor Media subsidiary that publishes print and online directories across Canada, to integrate its print and online directories into one website, Canoe411.ca.
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Trend report: What's up in e-business?

The top 100 e-commerce companies in Sweden all attended the “Big E-Commerce Day 2008“in Stockholm in May. Here’s a summary of the hottest topics:

- How do you increase conversion rate and overall sales? Every day you hear about a new way of transforming website visitors tino buying customers, but what actually works? Using simple prediction that gives all customers the same recommendation is today seen as out of date. Presenting only top-sellers to a customer is less and less applicable; you have to use more specific details to give a more valuable experience. Personalization is an important way to make your customers feel comfortable and assists them through your website. Using an advanced predictor with specific parameters is a way to meet each customer’s specific needs. This also gives you the possibilities to offer your customers something extra that they are not expecting.

- Multi-channel sales and marketing – is no longer an upcoming trend, but a fact. For example many large retailers already use their web site to drive store traffic, and use “kiosks” in their stores to drive traffic to their web site.

- How can B2B companies capitalize on B2C experiences? The traditional business dialogue when B2B customers place an order has to be moved into the e-commerce environment. How do you do that? And how do you transform traditional B2B e-commerce to become an active sales channel? Finding solutions within these areas are some of the future key success factors for winners in the B2B segment.

- Content is important. A successful relationship with your customers has to include a focus on qualitative content. The company providing the best content will definitely be a winner. And what’s vital is to, create an experience, not a website. There are a lot of websites – so you have to give your customers an extraordinary experience; otherwise your customers will choose somebodyelse.com

Allbiz successfully implemented with Apptus platform

Apptus, a global provider of Internet Yellow Pages (IYP) solutions, today announced that the major directory service of Denmark, De Gule Sider, has successfully implemented Apptus platform to launch their brand new site Allbiz.dk, a business to business directory service.
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