Apptus at IMRG, London, Feb 23rd

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Apptus is sponsoring The IMRG Fashion Connect that will have a special focus on lifetime customer value – how to determine, measure and ultimately improve it – including identifying what loyalty means today and understanding cross-channel behaviour.

Please come visit us on stand no. 6 to know more about our solution Apptus eSales and how we […]

Sören Meelby, VP of Marketing Apptus, is guest speaker at the Digital Marketing Conference, Malmö, March 28-29, 2017

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The Digital Marketing Conference is one of the biggest recurring events in southern Sweden addressing people working with web and digital channels. The conference will reveal the latest news within Digital Marketing, Online trends and Business development.

One of the guest speakers at this year’s conference is Sören Meelby, Vice President of Marketing at Apptus.

Click here for […]

Apptus – sponsor and exhibitor at PIMpoint Summit 2017, Copenhagen, April 6-7th

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Apptus is a sponsor to PIMpoint Summit 2017. The event takes place on April 6-7, 2017 at Øksnehallen in Copenhagen and focuses on enabling success in Micro-Moments. These extremely short windows of opportunity, where most consumers can be influenced – are the short time that you have their attention. They have become more important than […]

Black Friday – everything that is wrong with retail

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With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus argues that online retailers need to broaden their focus. Here he explains why.

Automated merchandising gives Lyko the edge

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How automating the heavy-lifting associated with merchandising thousands of hair and beauty products has driven efficiencies for Lyko, while driving revenue thanks to a highly relevant, satisfying and low-friction customer experience. Lyko Hair AB is a pioneer of the hair and beauty sector, with a company history dating back to 1952. Today it operates salons […]

Apptus at the Nordic eCommerce Summit, October 25-26th, Malmö, Sweden

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Nordic eCommerce Summit has always been about people; remarkable people doing extraordinary things. This is Scandinavia’s leading conference about the people behind e-commerce in the Nordics.The conference has been arranged in Stockholm for 11 years and is now arranged in Malmö for the third time. To attract foreign companies looking to venture into the European and […]

Apptus at eTail Nordic, October 18-20, Copenhagen, Denmark

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On October 18-20th, Apptus will exhibit and host a symposium at eTail Nordic in Copenhagen.

eTail Nordic is the region’s premier event for senior eCommerce and Multichannel Directors of leading retailers. Each year, Scandinavia’s biggest names attend to network and get a 360° perspective on the most pressing challenges and opportunities in digital retail.

This year we […]

Apptus at Internet Retailing Conference, October 12, London, UK

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On October 12th, Apptus will exhibit at Internet Retailing Conference in London, UK.

Internet Retailing Conference is one of the largest e-commerce events in the UK dedicated to retail, technology and services for the growing online business.

Link up with Andrew Fowler and the Apptus team if you would like to know more about our solution Apptus […]

Apptus customers hit the heights again

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The results from IDG’s twentieth Top 100 List of the best Swedish eCommerce sites across ten retail categories tell a familiar story.  Smart online retailers that are successful in delivering relevant and compelling experiences stand out from the crowd.

But this year, the top ten list – those competing for the ultimate prize, to be awarded […]

Relevance in the DIY Sector Means Big Business.

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When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 million SEK, compared with the same period last year.

Of special interest to Apptus was that online sales increased by an impressive 45% during the same period.

We at Apptus are delighted […]

Apptus customers dominate the hottest e-commerce brands top ten!

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Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? No fewer than five of the top 10 hottest e-commerce brands in Sweden according to Market Magazine’s ‘Hottest e-commerce stores 2016 report use Apptus eSales to deliver satisfying and relevant experiences for […]

Peak trading – Bring it on!

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Even when traffic volumes increase by 10-fold over the peak trading times of Black Friday and Cyber Monday Apptus eSales stands a solid as a rock.

Toyota – Welcome to the Apptus family!

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We at Apptus are happy to welcome Toyota Material Handling, part of Toyota Industries Corporation (TICO) to the family. Together with our partner Avensia we’ve implemented the search and relevance engine from Apptus.

Black Friday

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With Black Friday almost upon us there’s been a lot of marketing material circulating from solution providers wishing to convince retailers that their product is what they need to make the most of this now ubiquitous, annual event.

What’s your problem?

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E-commerce managers face many challenges, but perhaps the hardest challenge of all is knowing which are the most important. Often a manager might have a good idea as to what the burning issues are, but sometimes other considerations come into play which mean they get bumped down the list. Political expediency often being one such factor.

Selling online isn’t like physical retail!

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Unlike traditional merchandising, which involves managing products, online merchandising primarily concerns the optimisation of screen real-estate.

Page attrition – a universal constant?

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There are many constants in life, some are familiar and expected, others are strange and surprising. I have long become accustomed to seeing email open rates of around 20%, but there is one metric that, if not surprising, always makes me think…

Apptus included in Econsultancy’s new Website Personalisation Buyer’s Guide

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Apptus is delighted to support Econsultancy’s Website Personalisation Buyer’s Guide. Econsultancy’s buyer’s guide is primarily aimed at organisations looking for a website personalisation provider, or are reviewing the capabilities of their current provider.

How Intersport doubled conversion with Apptus

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Intersport are a leading international retailer of sporting goods and apparel. When they looked to redesign their site, their focus was threefold: to become a truly multi-channel proposition, to improve sales and conversion, and to deliver a world-class customer experience.

How the DIY sector is leveraging personalisation in ecommerce

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In the fast moving DIY and construction space, companies aren’t standing still. Both consumer and trade customers are ever more demanding, requiring more comprehensive ranges, greater flexibility in how they purchase and collect products, and greater and easier access to both advice and inspiration.

What the heck is online merchandising?

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Retail shelf space is a valuable resource. Which is why retailers measure sales per square foot. Screen real-estate is also a resource, and arguably even more valuable (as there’s significantly less of it).

Personalisation ≠ unique

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Apptus is delighted to support Econsultancy’s Website Personalisation Buyer’s Guide. Econsultancy’s buyer’s guide is primarily aimed at organisations looking for a website personalisation provider, or are reviewing the capabilities of their current provider.

Products are king, not content!

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When it comes to personalising shopping experiences many retailers are missing a trick. Whilst it’s true that providing personalised content is a laudable goal, it’s not really achievable as a long-term strategy –as Susan Aldrich has pointed out.

eSales Improvements since 3.10.0

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Top 5 features for eSales Improvements since 3.10.0

Updating best-seller lists in near real-time

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HOW APPTUS’ CLIENT ADLIBRIS STOLE A MARCH WHEN THE NOBEL PRIZE FOR LITERATURE WAS ANNOUNCED

Most of us would assume that booksellers around the world were ready and waiting for news on this year’s winner of the Nobel Prize for literature, poised to promote his or her books as soon as the announcement was made. And […]