Andrew Fowler at IRC in London 2016 presenting “New (Automated) Broom Sweeps Clean”
Michael Mokhberi, Apptus & Magnus Burén, Procurator talking about how to improve customer experience and modernise marketing processes within digital B2B commerce. NOTE! Speach in swedish. Push “subtitle/CC”-button for english subtitles
Online merchandising & personalisation How hard can it be? Join Micha Mokhberi, founder and CEO of Apptus, in a light hearted (but insightful) journey through the world of online merchandising and personalisation.
How CDON, a 2 billion Swedish Krona retail giant, dramatically improved their online business using Apptus’ latest search algorithms.
Filmed at eTail Nordic, Copenhagen, CDON’s CTO (Mattias Jonsson) and Web Manager (Philip Mossinger) discuss how Apptus merchandising software delivered an 8% increase in conversion rate and a 16% decrease in search abandonment.
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Presentation from Apptus from Internet Retailing’s Customer Journey Program