Black Friday – everything that is wrong with retail

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With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus argues that online retailers need to broaden their focus. Here he explains why.

Personalisation in retail

Personalisation solutions are becoming commonplace in online retail system architectures, but what is personalisation, what are the benefits and how does one tell a good system from bad?

Selecting Personalisation software – an overview

Although e-Commerce is now a relatively mature industry, the software solutions that underpin the industry are still very much evolving. Nowhere is this more apparent than in the personalisation field. Recommendation engines were perhaps the first tools to promote personalisation, but it is now a common feature espoused by many e-Commerce tools, in systems designed for both marketers and online merchandisers, with each often having a very different take on what it means and the benefits it brings.

Merchandising – optimising screen real-estate

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Unlike traditional merchandising, which involves managing products, online merchandising primarily concerns the optimisation of screen real-estate.

Personalisation isn’t everything. Successful ecommerice is all about relevance and risk

With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus argues that online retailers need to broaden their focus. Here he explains why.