Selecting Personalisation software – an overview

Although e-Commerce is now a relatively mature industry, the software solutions that underpin the industry are still very much evolving. Nowhere is this more apparent than in the personalisation field. Recommendation engines were perhaps the first tools to promote personalisation, but it is now a common feature espoused by many e-Commerce tools, in systems designed for both marketers and online merchandisers, with each often having a very different take on what it means and the benefits it brings.

Search Heroes – Search & Online Marketing Summit 2015

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18th November, Clarion Hotel & Congress Malmö Live

e-Commerce Trends & On-site search engines
The development of e-commerce is running at a furious pace as well as the customers increased request for a personalized experience where products and content will satisfy their needs.

What are the trends and what are the tools to be used to achieve e-commerce excellence? […]

Conversion Conference

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4-5th of November, Berlin Germany

Is your bounce rates to high? Are you missing out on conversion? Do you believe that you can improve your e-commerce with personalisation?
Don’t miss out!

Apptus is Gold Sponsors to the 6’th annual Conversion Conference in Berlin on the 3-4 of November. You will be able to meet Florian Lüft and the […]

dmexco

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16-17th of September, Köln Germany

Apptus is one of the speakers at this event. Why not come and see us to discuss how you can start your personalisation journey.

We hope to see you!

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Internet Retail Conference

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14th of September, London UK

Apptus is one of the sponsors ot this event and will be represented with a booth. Our team will share their knowledge and experience with the audience.

We are looking forward to seeing you!

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Retail Recharged

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20th of October, London UK

Apptus is one of the sponsors and our team will share their knowledge on stage. Why not come and see us to discuss how you can start your personalisation journey.

We hope to see you!

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Nordic e-Tail

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13-15th of October, Copenhagen Denmark

Apptus will be there with a team of personalisation specialists. Why not come and see us to discuss how you can start your personalisation journey. Don’t miss out!

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K5 Konferenz

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10-11th of September, Munich Germany

Apptus is one of the sponsors and Florian Lüft will be speaking at this event. Why not come and see us to discuss how you can start your personalisation journey.

Don’t miss out!

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Shopware Community Day

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4th of September, Ahaus Germany

Apptus will be there with a team of personalisation specialists. Why not come and see us to discuss how you can start your personalisation journey.

We hope to see you there!

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Merchandising – optimising screen real-estate

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Unlike traditional merchandising, which involves managing products, online merchandising primarily concerns the optimisation of screen real-estate.

eHandelsforum 15-16th of June, Oslo Norway

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eHandelsforum 15-16th of June, Oslo Norway

Apptus will be there with a team of personalisation specialists. Why not come and see us to discuss how you can start your personalisation journey.

We hope to see you there!

Read more

eTail Europe 2015

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22-24th of June, London UK

Apptus together with our friend Jon Asbury, Multichannel Director, Go Outdoors will be speaking at this event and you can also visit us in our booth. We hope to see you there!

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Webbstrategidagarna 2015

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26-27 May 2015, Stockholm Sweden

Apptus CEO Michael Mokhberi together with our friend Johan Walldov, IT-Manager and E-Commerce expert at Bokus will be speaking at this event.
Don’t miss out!

To read more, click here
NB: Only in Swedish

Adlibris – Who thought selling books could be that easy?

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Adlibris is an online Swedish book retailer and have used Apptus’ online merchandising solutions since 2012. Jenny Cahier, their Business and Web Strategy Analyst, discusses the reasons why they chose Apptus and its impact on their business.

Personalisation isn’t everything. Successful ecommerice is all about relevance and risk

With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus argues that online retailers need to broaden their focus. Here he explains why.

CDON.com – Personalised search means big business!

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CDON.COM is an online Nordic retailer, selling 12 million products across a variety of categories. In 2014 they upgraded their search to use Apptus’ behavioural search. Philip Mossinger, CDON’s Web Manager, discusses the project and the effect that behavioural search has had on conversion.

Världens Farligaste Möte 2015

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26 May 2015, Gothenburg Sweden

Apptus is one of the sponsors of the event arranged by Star Republic at Liseberg, Gothenburg.

To read more, click here
NB: Only in Swedish

German-Swedish seminar on Digitalisation and Optimisation at the Point of Sale

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14 April 2015, Berlin Germany

Apptus is invited as a leader within e-commerce to the Swedish Embassy in Berlin, Germany on the topic of digitalisation and optimisation of Point of Sale.

In retail, the store still remains the most important and influential sales channel. However, as society becomes more modernised and customer demands on new technology increase, […]

GINZA on an upward trend due to help from Apptus

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Ginza is an iconic brand for music, films, games and books. It has a 45 year pedigree in mail order, but when retail moved online it was vital they gave customers a shopping experience that was second to none, allowing customers to search & browse products quickly and efficiently.

Internet World

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24 March 2015, Munich, Germany

Apptus is represented with a booth at the Internet World in Munich. We are looking forward to seeing you in hall B0 – booth A 036.

For more infos on this event please visit: http://www.internetworld-messe.de/

Apptus helps BiGDUG guide, advise and inspire their online customers and boost sales

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BiGDUG is a UK online hardware retailer that offers a vast range of shelving, racking, tools and other DIY products. They wanted an all-encompassing solution that could be swiftly implemented and work cohesively to improve the customer experience and increase revenue.

Customer Video Intersport

Intersport are a leading international retailer of sporting goods and apparel. When they looked to redesign their site, their focus was threefold: to become a truly multi-channel proposition, to improve sales and conversion, and to deliver a world-class customer experience.

WÜRTH ramps up its eCommerce with leading solution from Apptus

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The Würth Group is one of the world’s leading suppliers to industry with over 400 companies across 80 countries. Würth uses Apptus eSales to manage the search and merchandising of their core business online, “The Würth Line”, comprising over 100,000 items for craft and industry.

Big Data Marketing Day – Vienna

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05 March 2015, Vienna, Austria

Apptus is one of the sponsors of Big Data Marketing Day in Vienna and our team will share their knowledge and experience with the audience in a speech about Predictive Merchandising with Commerce Intelligence. We are looking forward to seeing you there.

For more infos on this event please visit: http://www.bigdata-marketing-day.com/

Customer Video ByggMax

The DIY sector has seen unprecedented change over recent years. As more and more consumers and trade professionals research and buy online, DIY stores and builders' merchants have had to re-evaluate their strategies and adopt a true omni-channel model.

Big Data Marketing Day – Munich

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03 March 2015, Munich, Germany

Apptus is one of the sponsors of Big Data Marketing Day in Munich and our team will share their knowledge and experience with the audience in a speech about Predictive Merchandising with Commerce Intelligence. We are looking forward to seeing you there.

For more infos on this event please visit: http://www.bigdata-marketing-day.com/

The art of making interactions relevant, B2B Online Summit 2015

Michael Mokhberi, Apptus & Magnus Burén, Procurator talking about how to improve customer experience and modernise marketing processes within digital B2B commerce. NOTE! Speach in swedish. Push “subtitle/CC”-button for english subtitles

IMRG Fashion

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12 February 2015, London

Apptus will be here as a sponsor, networking, participating in and leading dialogues on e-commerce. We are looking forward to seeing you there.

For more infos on this event please visit: http://imrg.org

Customer video Dreamwork

Watch this video with Dreamwork’s CEO Mats Kullenberg when he talks about Lead Generation Apptus style.