Apptus included in Econsultancy’s new Website Personalisation Buyer’s Guide

Apptus is delighted to support Econsultancy’s Website Personalisation Buyer’s Guide. Econsultancy’s buyer’s guide is primarily aimed at organisations looking for a website personalisation provider, or are reviewing the capabilities of their current provider. Vendors are selected for the report based on a combination of factors such as: expertise, clients, product & service analysis, business model and recommendations from trusted sources and more.

Michael Mokhberi, CEO and founder, Apptus, comments the guide: “In order to fully optimise the opportunity of personalisation and ‘relevance’ there needs to be a unified approach to technology rather than these disparate systems struggling to work together. Online e-commerce teams need to become empowered by harnessing the power of intelligent technology available to them in order to make informed and revenue-driving decisions. This professional autonomy and acceptance of technology, alongside organisational maturity will be key competitive advantages of successful online retailers”.

Click here to read more about Econsultancy’s personalisation buyer’s guide.