How the DIY sector is leveraging personalisation in ecommerce
In the fast moving DIY and construction space, companies aren’t standing still. Both consumer and trade customers are ever more demanding, requiring more comprehensive ranges, greater flexibility in how they purchase and collect products, and greater and easier access to both advice and inspiration.
These demands have resulted in unprecedented change in the sector, with many companies questioning the role of traditional ‘big box’ stores and looking towards the digital channels for growth. Creating a true omni-channel experience has never been so critical to a sector’s fortunes.
It is within this context we would like to introduce Mia Kamlen from Byggmax, a leading home improvement retailer in the Nordics. Mia explains how Byggmax have risen to these challenges and how they are using personalisation to improve the customer experience.