What the heck is online merchandising?
Retail shelf space is a valuable resource. Which is why retailers measure sales per square foot. Screen real-estate is also a resource, and arguably even more valuable (as there’s significantly less of it).
Now, what do all valuable resources require? … careful management.
If something needs managing, there’s usually a corresponding discipline whose purpose is to ensure it happens. This is online merchandising.
More specifically, online merchandising is “the selection and presentation of products and content to make best use of screen real-estate”. This is not an industry recognised definition, but it does, I believe, accurately capture its essence.
Now, for those of you who up till now were unfamiliar with the concept of online merchandising, I have only one question…who’s been managing your store?