Although e-Commerce is now a relatively mature industry, the software solutions that underpin the industry are still very much evolving. Nowhere is this more apparent than in the personalisation field. Recommendation engines were perhaps the first tools to promote personalisation, but it is now a common feature espoused by many e-Commerce tools, in systems designed for both marketers and online merchandisers, with each often having a very different take on what it means and the benefits it brings.
If you’re in the process of selecting personalisation software where should you begin, what questions should you ask? In this guide, we hope to offer some simple advice to help you through the process so that you may select a tool that best meets your needs and budget.
We hope you find it useful!