Generate additional sales with Affinity Selling

The Affinity Selling module is designed to create additional relevant sales and increase the value of your customer’s shopping cart at checkout. The module is a natural extension of the Impact Search and Cluster Navigation modules because it uses advanced search information generation to position relevant offers. That’s why Affinity Selling is only available in combination with one or both of these modules.

Affinity Selling improves the opportunities for a cross-sell because of its advanced prediction capabilities. Customers are presented with additional products reflecting their preferences while they browse the site. And they are shown new cross-sell opportunities when they check out. Cluster Navigation is a unique way to use customer search information – past customers and ongoing, real-time customer behavior – to organize site navigation to be as relevant as possible to that particular user. In essence, it automatically redesigns the layout of your store to best suit the needs of each individual customer. This offers multiple, customer-friendly ways to browse the range, which can lead to more sales.

Make an offer that makes sense

What’s different about Affinity Selling is its use of the combination of business rules you set and customer information generated during searches to present additional offers. This process makes the relevance of cross-sell products much more intuitive, and can encompass everything from single add-ons to high value products from the same genre but in different categories. It also makes it easier for you to formulate offers or special promotions that have the highest likelihood of success.