Customize the shopping experience with Cluster Navigation

Cluster Navigation is a module that makes it easy to customize your site’s navigation to individual customer preferences.

E-commerce site visitors often use a combination of search and navigation as they explore. At many sites, the navigation is pre-defined according to the product or service range. This can lead to e-commerce sites organizing information in a way that is more
intuitive to the company than it is to customers.

Cluster Navigation is a unique way to use customer search information – past customers and ongoing, real-time customer behavior – to organize site navigation to be as relevant as possible to that particular user. In essence, it automatically redesigns the layout of your store to best suit the needs of each individual customer. This offers multiple, customer-friendly ways to browse the range, which can lead to more sales.

Browsing that leads to buying

The Cluster Navigation module is powered by the Apptus Theca technology. Based in part on the same methodology used in Impact Searches, Cluster Navigation also incorporates the business rules you identify to create relevant product or service categories that combine your sales objectives with the customer’s preferred way to
navigate.