Give the people what they want

Customers don’t like seeing “no hits” when they use the search function of a web shop. Just as bad is getting a high number of irrelevant answers to their queries.

Apptus helps you avoid these customer turnoffs. The Theca technology behind each e-commerce module increases the speed, accuracy and relevance of search results. This ensures higher quality hits, new opportunities for customizing your site’s navigation to customers’ actual needs, and up- and cross-selling that generates new revenue streams and higher value cashouts.

Give your managers what they want

Apptus e-commerce modules offer more than an enhanced search function. They are also powerful ways to capture important customer shopping and search habits—information that lets you tailor relevant offers to the right audience on an ongoing basis and manage stocks more efficiently.

With Apptus, customer search patterns are captured, organized and stored. The information can be used to improve the search by feeding the statistics information back into the search but also shape future offers to potential buyers: for instance, auto-matically offering an extra enhanced joystick to purchasers of a video game console, based on the purchase patterns of previous customers and the profile of the current customer.

The possibilities for using captured search data to shape new, highly-tailored offers to your customers are endless.