Apptus: News & Press Releases

Apptus’ Ground-Breaking Technology Recognised With R&D Grant

Wed, 08 Dec 2010 12:01:01 +0100

Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced that it has been awarded funds for further development of the company’s technology by Vinnova, Sweden’s innovation agency.

Last week Vinnova announced the companies selected for funding with nearly 42 million SEK in support of its mission to develop the competitiveness of Swedish researchers and companies. Within this selected group, Apptus has been awarded 2.7 million SEK of support for the coming year. This grant forms part of Vinnova’s “Forska & Väx” research and development project for small and mid-sized companies.

“With Vinnova’s R&D grant we can develop even more powerful personalization techniques. This will directly benefit our existing and potential customers, allowing them to build a stronger competitive edge in their battle for the end customer ” says Michael Mokhberi, CEO at Apptus.

Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

Unlike traditional recommendation engines that focus on special cases such as up sales or cross sales, Apptus eSales optimizes content placement for the entire site. Now every element of a page can be placed in its optimal location, and be tuned to ensure it contains the best possible information. “As part of the project we will start a research group focusing on user behavior and how that affects the dynamic optimization of web site design. The plan is to cooperate with algorithms experts at Malmö University as well as the IT University in Copenhagen” says Michael Mokhberi, CEO at Apptus.

For more information, please contact:
Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

Apptus brings buyers and sellers closer to each other by providing instant access to relevant and personalized information. For online merchandisers and local search companies, we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, Truvo, ATEA, and European Directories. For more information, please visit www.apptus.com

Apptus appoints David Davies as Vice President, Marketing

Mon, 06 Dec 2010 12:01:01 +0100

Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced the appointment of David Davies to lead its marketing activities.

Dr. Davies will lead Apptus’ end-to-end marketing activities, from product marketing and management to partner programmes, lead generation and corporate activities. “David brings twenty years of experience working with advanced technologies and bringing them to market, with a strong record working with Internet, e-commerce and enterprise software products in both corporate and start-up environments” says Michael Mokhberi, CEO at Apptus.

Dr. Davies has extensive experience in product management, marketing and strategy development. He most recently led marketing activities in Corizon, a UK based company building integration products for customer service optimisation. Previously he held a number of positions in British Telecom where he worked on eCommerce and E-business product development, launch and business development. He will be based in Apptus’ UK office.

Michael Mokhberi, further commented “That experience makes him ideal for this important position. His skills will be essential as we pursue our objective of bringing powerful, profit-enhancing and easy to manage personalisation solutions to every aspect of e-commerce.”

Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

“Personalisation is becoming a must-have feature for e-commerce sites. Apptus’ powerful, self-learning technology will give organisations solutions that can optimise every dimension of a customer interaction”, said Dr. Davies. “Being able to personalise and tune the customer experience at multiple touch points is going to be essential going forward for organisations that want to profitably engage and retain customers.”

For more information, please contact:

Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

Apptus brings buyers and sellers closer to each other by providing instant access to relevant and personalized information. For online merchandisers and local search companies, we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, Truvo, ATEA, and European Directories. For more information, please visit www.apptus.com

VINNOVA finances 42 companies with nearly 42 million SEK

Wed, 01 Dec 2010 12:01:01 +0100

Press release from VINNOVA, Swedens innovation agency (only in Swedish)

Nelly.com Deploys Apptus eSales on its e-Commerce Site

Tue, 19 Oct 2010 12:01:01 +0100

Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced that the Nordic region’s leading fashion retailer Nelly.com (a CDON company), has deployed Apptus eSales.

”Nelly.com is growing fast. Therefore we needed a platform that can grow with us. Because we sell apparel, it’s important that the user can navigate through categories like colour, size, price and brand. All this we get with Apptus eSales.”, says Peter Rosvall, CEO at Nelly.com.

Nelly.com is a leading online retailer in the Nordic region with more than 400 top brands such as Filippa K, Juicy Couture and Acne for women and men. Nelly.com currently targets fashion-minded Swedish 18–35 year olds. It was acquired in 2007 by CDON.com, who viewed it as a key link in its growth strategy in online retailing.

CDON.com’s own demanding high-volume eCommerce site has been using a customised search, navigation and recommendations solution from Apptus since 2003, and is currently being upgraded to the latest release of Apptus eSales. CDON recommended Apptus eSales to all their online retail brands, and Nelly.com is the first of a number of these brands that has deployed Apptus eSales.

The initial phase of the release added social recommendations to Nelly.com, providing product suggestions based on purchases made by similar people. Shortly afterwards, the website’s search and navigation was upgraded to include key features such as autocomplete and the ability to filter search results dynamically by size, colour, price and other attributes that influence buying decisions.

Michel Mokhberi, CEO at Apptus says ”Nelly.com is a leading player in online fashion retailing with strong expansion potential. We are delighted to be able to contribute to Nelly’s future success. By offering focused search and navigation related to the buyers' interests and social recommendations, their customers’ online shopping experience will be improved, resulting in increased revenue. Moreover, Apptus eSales’ proven scalability will support Nelly.com’s high growth ambitions.”

For more information, please contact:

Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

Nelly is the leading e-retailer within fashion in the Nordic region. The company was started in 2004 and has operations in Denmark, Finland, Norway and Sweden. The company is a part of the online division of Modern Times Group. For more information, please visit www.nelly.com

Apptus brings buyers and sellers closer together by providing instant access to relevant and personalized information. For online merchandisers and catalogue companies , we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, LinusLotta, Truvo, ATEA, Nelly, and Gymgrossisten. For more information, please visit www.apptus.com

Apptus Opens UK Office to Meet Market Demands

Fri, 15 Oct 2010 12:01:01 +0100

Apptus Technologies AB, Sweden’s leading provider of intelligent search and behavioural merchandising solutions for e-commerce, today announces the opening of its UK office in London.

Expanding into the vibrant UK e-commerce market builds upon the success achieved with the highly competitive Apptus eSales product line. Now Apptus can cater to UK e-commerce managers seeking leading edge intelligent search and merchandising solutions that are value driven. By opening an office in the UK, Apptus intend to expand their already satisfied customer base that have proven Apptus eSales helps them sell more.

David Murphy, UK Regional Manager believes that investing in the UK office brings Apptus closer to local customers and partners, plus shows a real commitment to establishing and developing the relationships to ensure our customers get the best from implementing next generation intelligent search and recommendation solutions.

Michel Mokhberi, CEO at Apptus says, “It is very important for Apptus to have a presence in the e-commerce arena in UK in order for us to meet the market demands we are facing. There is a strong e-commerce talent pool in the UK and we are hiring local people to staff up the office so that we can serve our clients in the best way possible.”

Apptus eSales is perfectly positioned for the UK market as a solution that can be deployed quickly and give a rapid return on investments. Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

For more information, please contact:

Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

David Murphy, Head of UK Sales, Apptus Technologies AB
Mobile: +44 (0) 7795 842830
E-mail: david.murphy@apptus.com

Apptus brings buyers and sellers closer together by providing instant access to relevant and personalized information. For online merchandisers and catalogue companies, we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, Truvo, Nelly, ATEA, LinusLotta, and European Directories. For more information, please visit www.apptus.com