Apptus: News & Press Releases

The leading e-commerce group CDON continues to strengthen its search optimisation with Apptus

Thu, 12 Apr 2012 12:01:01 +0100

CDON Group and Apptus continue their decade-long co-operation with a new multi-million three-year contract extension. CDON Group is the largest e-trading group in all e-commerce segments in the Nordics.

The Swedish company Apptus Technologies has developed a technology for e-retailers which instantly maps consumer buying and navigation patterns in real time. The self-learning algorithm interprets the user’s needs and suggests products that fit, before the consumer even formulates the request – making the purchasing process more efficient. The user's search behaviour is also recorded until the next visit to the site.

Over half a million unique visitors are assisted every day by Apptus eSales search, navigation and recommendation features. At the beginning of the co-operation in 2001, CDON noticed a marked increase in orders and sales - thanks to eSales’ smart features.

"Apptus has the strongest technology on the market where eSales’ smart features fit our needs in search technology and item management," says Christofer Gordon, Chief Technological Officer at CDON Group. "We strongly believe in mapping the user's search behaviour dynamically, instead of pigeonholing visitors into predetermined categories. With eSales’ self-learning algorithm, we capture the search patterns of each individual visitor on the site and become more accurate in terms of relevance."

CDON Group is the leader in all e-commerce segments on the Nordic market and has a clear ambition to be at the forefront of technological development. Its future aim is to establish itself as a leading player in the European market. The general agreement with Apptus concerns the sites CDON, BookPlus, Gymgrossisten, Bodystore, Fitnesstukku, Nelly, LinusLotta, Heppo, Lekmer, Tretti and Rum21.

"Apptus eSales analyse customers’ buying patterns and behaviour in real time in order to give every visitor as relevant recommendations as possible," says Michael Mokhberi, CEO at Apptus.

"Apptus eSales is based on a self-learning technology that analyses the outcome of behaviours and learns from each and every user interaction. CDON Group can therefore better interpret and understand each user's intention, and anticipate what they will ask for next. This increases the relevance of all customer interactions with more satisfied customers and increases sales as a result. With Apptus eSales, visitors will be able to access the same high level of expertise and relevant interaction in the web shop as they will receive in a traditional store," adds Michael Mokhberi.

Sweden´s fastest growing DIY company Bygghemma selects Apptus

Tue, 20 Mar 2012 12:01:01 +0100

Apptus eSales displays the right products to the right shoppers at the right time

Trademax in a strategic e-commerce venture

Wed, 07 Mar 2012 12:01:01 +0100

Online furnishing company Trademax uses Apptus eSales to form a new e-commerce strategy.

Kjell & Company uses Apptus eSales boost online e-Commerce

Thu, 22 Dec 2011 12:01:01 +0100

Kjell & Company, the Nordic region’s leading retailer for home electronics accessories, has chosen Apptus eSales to optimize shoppers’ satisfaction and increase conversion rate.

Apptus eSales smart and self-learning technology is fundamental to Kjell & Companies relaunched e-commerce site. Allowing personalized search, navigation, recommendations and campaigns for every individual shopper, Apptus e Sales boosts sales and adds a unique competitive advantage to Kjell & Company.

“With more than 7000 of our own products and 5000 external products we provide accessories for, it is extremely important that customers immediately find what they’re looking for,” says Ulrika Klinkert, Head of Marketing at Kjell & Company. “We chose Apptus eSales because it gives our customers fast, accurate responses: it shortens their search by suggesting relevant products based on what other consumers with similar interests have bought. Apptus eSales reinforces Kjell & Company as Sweden’s best site for home electronics accessories.”

With Apptus eSales, Kjell & Company customers can find what they are looking for in the company’s comprehensive selection. Apptus eSales learns from each visitor’s searches, navigations, clicks, product inspections, shopping cart contents and completed purchases. The powerful logarithm driving Apptus eSales, tracks each visitor’s digital path and automatically generates relevant search results and recommendations. Not only is Apptus eSales self-learning, it also helps customers find the right products even if they are spelled incorrectly using functions such as autocomplete and Did-you-mean.

“Kjell & Company’s brand is strongly associated with a wide variety of products and outstanding customer service,” says Michael Mokhberi, CEO of Apptus Technologies. “Apptus’ job is to enable Kjell & Company to offer a top line online shopping experience for every customer – just as it does in its physical retail stores. Our intelligent self-learning technology also means that the site constantly improves and gains experience through user interaction, just like the real salespeople in store.”

Apptus article about Christmas shopping online

Fri, 09 Dec 2011 12:01:01 +0100

Apptus eSales displays the right products to the right shoppers at the right time