Apptus: News & Press Releases

Kjell & Company uses Apptus eSales boost online e-Commerce

Thu, 22 Dec 2011 12:01:01 +0100

Kjell & Company, the Nordic region’s leading retailer for home electronics accessories, has chosen Apptus eSales to optimize shoppers’ satisfaction and increase conversion rate.

Apptus eSales smart and self-learning technology is fundamental to Kjell & Companies relaunched e-commerce site. Allowing personalized search, navigation, recommendations and campaigns for every individual shopper, Apptus e Sales boosts sales and adds a unique competitive advantage to Kjell & Company.

“With more than 7000 of our own products and 5000 external products we provide accessories for, it is extremely important that customers immediately find what they’re looking for,” says Ulrika Klinkert, Head of Marketing at Kjell & Company. “We chose Apptus eSales because it gives our customers fast, accurate responses: it shortens their search by suggesting relevant products based on what other consumers with similar interests have bought. Apptus eSales reinforces Kjell & Company as Sweden’s best site for home electronics accessories.”

With Apptus eSales, Kjell & Company customers can find what they are looking for in the company’s comprehensive selection. Apptus eSales learns from each visitor’s searches, navigations, clicks, product inspections, shopping cart contents and completed purchases. The powerful logarithm driving Apptus eSales, tracks each visitor’s digital path and automatically generates relevant search results and recommendations. Not only is Apptus eSales self-learning, it also helps customers find the right products even if they are spelled incorrectly using functions such as autocomplete and Did-you-mean.

“Kjell & Company’s brand is strongly associated with a wide variety of products and outstanding customer service,” says Michael Mokhberi, CEO of Apptus Technologies. “Apptus’ job is to enable Kjell & Company to offer a top line online shopping experience for every customer – just as it does in its physical retail stores. Our intelligent self-learning technology also means that the site constantly improves and gains experience through user interaction, just like the real salespeople in store.”

Apptus article about Christmas shopping online

Fri, 09 Dec 2011 12:01:01 +0100

Apptus eSales displays the right products to the right shoppers at the right time

Leading Australian local search and digital marketing company Sensis signs five year contract with Apptus Technologies

Thu, 08 Dec 2011 12:01:01 +0100

Apptus Technologies AB, a leading provider of bringing instant, relevant access to personalised information for local search and e-commerce companies, today announced that Sensis will implement the Apptus Profile Page Booster as part of its online strategy to meet market demands.

Michael Mokhberi, CEO at Apptus says, “We are delighted that such a prominent player in the local search industry has chosen to work with Apptus. The signedcontract is a good testament that our offering is competitive on a global market, whilst Sensis’ requirements have helped us to push our product to the next level”.

Sensis provides an integrated network of local search and digital marketing solutions tailored to Australia’s small and medium sized businesses. As part of the business’ commitment to evolving its network to continue delivering value and driving leads to its Yellow Pages advertisers, Sensis identified an opportunity to increase the amount of content displayed about its advertisers in order to attract and retain users.

In order to achieve these goals, Sensis underwent a thorough evaluation process of different vendors and chose to start a production test phase with Apptus’ product Profile Page Booster. The Apptus Profile Page Booster is designed to identify and extract key information from advertisers’ websites. Information extracted includes opening hours, various business descriptions, links to social sites such as Facebook and Twitter, images and logos, payment methods and more.

During the test phase, Sensis tested all aspects of the product including its crawling and extraction capabilities and the validation interface developed by Apptus. While Sensis tested the existing product, the Apptus team also worked on adapting the product to Australian local settings as well as developing new features to support Sensis’ specific requirements.

Following the successful test phase, Sensis has now chosen to invest in a perpetual license of the Apptus’ product, signing a five year contract with Apptus Technologies. Sensis’ Content Acquisition Manager, Adrian Furby, said, “One of the most impressive components of our relationship with Apptus is the company’s willingness to develop tailored solutions to meet the specific requirements of our business. The Apptus team was very responsive, easy to work with and delivered results above and beyond our expectations.”

The system is currently used as part of the sales fulfilment process, assisting Sensis to fulfil the sale of digital products containing enriched profile pages for paying advertisers.

For more information, please contact:
Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

About Sensis
Sensis helps Australians find, buy and sell. Our integrated network of local search and digital marketing solutions delivers real, measurable business leads to Australian businesses. Sensis' multichannel network includes Yellow Pages®, White Pages®, the 1234 and 12456 Call Connect voice services, Whereis® digital mapping solutions and request-for-quote service, Quotify.

This increasingly diverse network spans print, online, voice, mobile, iPhone, iPad, Android, Telstra's T-Hub and satellite navigation, and information can also be shared from online to mobile and social networking sites. Sensis helps ensure our advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!. Please visit: www.about.sensis.com.au

® Registered trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of the Yellow Pages® and White Pages® directories and related products on behalf of Telstra Corporation Limited.

® & ™ Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556).

About Apptus
Apptus is the technology leader in bringing instant, relevant access to personalized information to local search and e-commerce. Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. It has now rapidly expanded further with clients in the United Kingdom, North America and Australia. Apptus is headquartered in Lund, Sweden with offices in London and is listed in the Red Herring Top 100 Europe. Please visit www.apptus.com

UK’s No 1 for Low Cost Shelving BiGDUG Orders Apptus eSales for its fast growing e-Commerce Site

Wed, 12 Oct 2011 12:01:01 +0100

Apptus eSales displays the right products to the right shoppers at the right time

Internet Style Gets Personal

Mon, 10 Oct 2011 12:01:01 +0100

Article from Express.co.uk