Apptus is the provider of eSales – a next generation online merchandising solution to convert shoppers into buyers.
By balancing automation (AI) and manual input, eSales relentlessly fine-tunes online search relevancy, navigation and recommendations in real-time, empowering retail merchandisers to better guide, advise and inspire customers. The result is better shopping experiences, higher conversion, increased sales and ultimately - reached business goals.
The leading online merchandising solution by Apptus increases operational efficiency for retailers. Our customers achieve higher ecommerce conversion and increased average order value – they simply sell more online using less resources.
Apptus empowers online retailers to reach beyond personalisation, always recommending what is most relevant to customers. Backed by patented AI technology, our clients achieve better, more relevant customer experiences.
Our solution enables retailers to efficiently expand their digital business into new markets. Without changing product data, our AI instantly detects behavioural patterns and trends, providing instant, relevant and localised customer experiences.
Apptus provides a unified solution for online merchandising across search, navigation, recommendations and content. Drawing on shared data across these functions, Apptus eSales is highly automised, constantly tuning the selected strategy and exposing relevant products to achieve great conversion.
The Apptus eSales Search function was engineered to capture each visitor's intent. With every keystroke Apptus Search instantly measures, assesses, and addresses the intent in relation to historical behavioural data, to present the most relevant result.
The Apptus eSales Navigation function is dynamically adapting product categories and search facets to support and guide each visitor in quickly finding the products that are most relevant to them.
Apptus eSales Recommendations make shoppers more likely to complete their purchase, contributing to cross-sell and up-sell. Recommendations are provided in real-time and products are suggested based on the collective interest as well as the unique visitor’s history.
Apptus eSales Email Recommendations make use of unique behavioural data to send relevant product recommendations to your customers, increasing your conversion rate, CTR and revenue.
Apptus eSales Content / Ads provides relevant online advertising optimised for your ecommerce. Use content / ads, web banners or display ads as embedded advertisements on your web site, simply to drive higher conversion and increase sales.
The Apptus eSales Search function was engineered to capture each visitor's intent. With every typing Apptus Search instantly measures, assesses, and addresses the intent in relation to historical behavioural data, to present the most relevant result.
The Apptus eSales Navigation function is dynamically adapting product categories and search facets to support and guide each visitor in quickly finding the products that are most relevant to them.
Apptus eSales Recommendations make shoppers more likely to complete their purchase, contributing to cross-sell and up-sell. Recommendations happens in real-time and suggests products based on the collective interest as well as the unique visitor’s history.
Apptus eSales Email Recommendations make use of customer behavioural data to send relevant product recommendations to your customers, increasing your conversion rate, CTR and revenue by double digits.
Apptus eSales Banner Ads provides relevant online advertising optimised for your ecommerce. Use banner ads, web banners or display ads as embedded advertisement on your web site, simply to drive higher conversion and increase sales
"Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce knows, is an astonishing improvement) and search exits decreased by 18%."
Philip Mossinger
Web Manager, CDON.COM
"Apptus eSales has given us the ability to use real time customer data as the fuel for behavioural search, faceted navigation and trend sensitive contextual recommendations"
Rickard Lyko
CEO and Owner, Lyko
