Apptus eSales is redefining online merchandising. It is enabling some of the world’s leading retailers to dramatically improve sales performance, reduce cost, and drive organisational efficiency.
Apptus eSales draws on big data and machine learning to constantly tune exposure strategies aligned to wider conversion, revenue and profit driven goals. There’s no need to rip and replace. Apptus eSales works with your existing eCommerce platform to transform previously reactive, manual and rule-based merchandising.
It enables automated, predictive merchandising that works with even the biggest product ranges to display the right products in the right context at the right time.
Optimise your online store according to business objectives like margin, profitability and the ability to react to shopping trends in real time.
Automate repetitive and time-sensitive aspects of online merchandising. Free your merchandising specialists to focus on strategic and creative activities.
Apptus eSales is available via a best of breed, secure cloud environment, to deliver outstanding performance at a lower cost.
Apptus eSales uses machine learning and big data analytics to understand every customer interaction in real time and adjust product exposure to deliver individually relevant shopping experiences.
Apptus eSales
Enables automated, predictive merchandising
Search
Tailor your search results
Navigation
Optimise your navigation
Recommendation
An algorithm for every step of the journey
Ads
Every customer is unique
Objectives-Driven Optimisation
Optimising - the process of making the best or most effective use of your resources.
Automated, Predictive Merchandising
Enable merchandising that works across search, navigation, recommendations, content and more to display the right products in the right context at the right time – to deliver more sales and more margin, fast.
Match each customer’s needs
Apptus eSales Search is the only eCommerce search solution that delivers TRUE Personalisation across products, content and promotions – in real time.
Did you mean
Suggesting alternative search phrases with matchen when current phrase have low relevancy matches
Product suggestions
Dynamically show relevant products when user is typing a search phrase
Relevant sorting/products
Simply and elegantly integrate your product hierarchy into your site based on sales and carry the personalisation forward to product listings
Product list sorting
Optimising the sort order of which products will appear based on relevance, sales or customer behavior
Based on product/customer/top sellers
Suggest products based on the collective interest of all your site visitors in correlation to the product visitor is currently viewing
Shopping cart recommendation
Suggest products based on what other customers bought together with the items currently in the cart
Shopping cart abandon
Suggest products that a specific customer has placed in the shopping cart but never purchased
Ensure your promotions always earn their keep
Apptus eSales automatically tests all your promotional content to ensure that every area of screen real-estate is used to greatest effect for every customer
Every customer is unique
Show ads related to search or the products you are watching, while also considering the effect & popularity of the ad
‘No results found’ is a missed opportunity. It can happen because you don’t sell what the customer wants, but more often it’s due to your Search being[...]
Follow A-B-C: Acquisition – Behaviour - Conversion As an online retailer you already have access to an enormous amount of data. Reports show that more[...]
Have you ever noticed products on your site that really shouldn’t appear that high in the rankings? For example: seasonal products out of season, or s[...]
Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average.
Rubie Oliphant
Product Specialist, AdLibris
Company:
Adlibris AB
Employees:
402
17% Book sales increased
49% Growth
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