Radically Smarter

Apptus is the provider of eSales – a next generation online merchandising solution to convert shoppers into buyers.

eSales empowers merchandising teams to guide, advise and inspire customers to better shopping experiences. This leads to higher conversion, sales and ultimately, to reaching business goals.

Let's talk ecommerce
ecommerce customers
Studio Retail
Apotek Hjärtat
City gross

eSales - simply built for eCommerce

We bring more than 20 years of experience of developing solutions for boosting eCommerce. eSales is highly automated, leveraging machine learning to better understand and react to customer preferences and behavior.

ecommerce store on mobile


The leading online merchandising solution by Apptus increases operational efficiency for retailers. Our customers achieve higher ecommerce conversion and increased average order value – they simply sell more online using less resources.


Apptus empowers online retailers to reach beyond personalisation, always recommending what is most relevant to customers. Backed by patented AI technology, our clients achieve better, more relevant customer experiences.

Operational efficiency

Our solution enables retailers to efficiently expand their digital business into new markets. Without changing product data, our AI instantly detects behavioural patterns and trends, providing instant, relevant and localised customer experiences.

Discover what eSales can do for your business

What our customers say

"Apptus solution proved that you simply can’t beat the speed and relevance delivered through the use of AI technology."

Jens Malmqvist
Store Optimisation Manager, Dustin

"We’re looking forward to doing even more testing and use of automation in the future, especially now that we’ve seen how well it can work."
Jenny Vesterlund

Jenny Vesterlund
eCommerce Manager, KICKS

"By responding to each individual’s on-site behaviour in real time, eSales minimises the need for manual and tedious merchandising"
Rickard Lyko

Rickard Lyko
CEO and Owner, Lyko

Read more customer stories

A unified merchandising solution

Apptus is a unified solution for online merchandising providing an optimal mix of AI and manual input across:

Drawing on shared data across these functions, Apptus eSales is highly automised, constantly tuning the selected strategy and exposing relevant products to achieve great conversion.

ecommerce store on mobile