They say our world is shrinking. We can go anywhere, and do almost anything. We’re connected in ways previous generations couldn’t even imagine. Yet, new challenges arise. And life in this world is in many ways more complicated than ever.
The same goes for online merchandising. As the tools of our trade evolve, we collect data and learn more. But transforming big data into results is almost as complex as human behavior. To really show your customers the love they deserve and makea difference in sales, you need to embrace that complexity. It can be daunting. But fear not. Apptus eSales is powered by complexity so you can focus on creativity, loyalty and organisational efficiency.
Love The Complex.
Apptus was born out of Lund University, Sweden, a world-renowned centre of excellence in the fields of mathematics and computer science.
Many of our employees obtained PhDs and Doctorates here before joining our research & development and management teams.
In Latin, "apptus" means suitable, appropriate, fitting.
Apptus was founded by Michael Mokhberi and Patrik Wåhlin, both scientists with masters degrees in computer science and electrical engineering.
They remain actively involved in the development and management of the company, advising in product development and helping clients stay ahead in the ever-changing world of eCommerce.
We have been profitable since inception, and have the support of InnovationsKapital, a leading venture capital firm for innovative growth companies in Scandinavia. They currently advise four venture funds, aggregating €320 million in committed capital. The capital is provided by international institutional investors.