About Apptus

We build radically smarter merchandising solutions for retailers

Apptus has been at the cutting edge of high-performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000.
Today its ground-breaking, AI-powered eCommerce Optimisation software – Apptus eSales – is redefining online merchandising and enabling some of the worlds' leading retailers to dramatically improve sales performance, reduce cost, and drive organisational efficiency.

Providing one single, unified solution for modern online merchandising across Search, Navigation, Recommendations and Content, Apptus eSales draws on big data and machine learning to constantly tune strategies for exposing products aligned to wider conversions, revenue and profit goals. It transforms previously reactive, manual and rule-based merchandising – enabling automated, predictive merchandising that works with even the biggest product ranges to present the right products in the right context at the right time.

Ecommerce shopping illustration
Michael Mokhberi
Michael Mokhberi

CEO and Co-founder

Patrik Wåhlin
Patrik Wåhlin


Apptus has its roots in Lund University (ranked among the top 100 universities in the world). Throughout the years, Apptus has maintained a close cooperation with the ministry of research in Sweden and leading universities in EU, forming a great environment for innovations by some of the brightest minds in our field of expertise. The founders are still with the company nurturing a strong culture and a creative environment. With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Munich.

Apptus management and advisory board

Our offices


Lund (Head office)

Trollebergsvägen 5, 222 29 Lund
+46 46 27 04 100



Adams-Lehmann-Str. 44, 80797 Munich
+49 89 381 53 64 34



16 Upper Woburn Place, London, WC1H 0BS
+44 203 741 8023


Apptus Technologies AB

TROLLEBERGSVÄGEN 5, 222 29 Lund Skåne län

Email: hello@apptus.com

Phone: +46 46 270 41 00

VAT-Number: SE556588-5240

Registerd for corporation tax (corporate tax card (F-skattsedel)

CEO: Michael Mokhberi