About Apptus


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Driven by love. Not fear.

They say our world is shrinking. We can go anywhere, and do almost anything. We’re connected in ways previous generations couldn’t even imagine. Yet, new challenges arise. And life in this world is in many ways more complicated than ever.

The same goes for online merchandising. As the tools of our trade evolve, we collect data and learn more. But transforming big data into results is almost as complex as human behavior. To really show your customers the love they deserve and makea difference in sales, you need to embrace that complexity. It can be daunting. But fear not. Apptus eSales is powered by complexity so you can focus on creativity, loyalty and organisational efficiency.

Love The Complex.

Our history

Apptus was born out of Lund University, Sweden, a world-renowned centre of excellence in the fields of mathematics and computer science. 

Many of our employees obtained PhDs and Doctorates here before joining our research & development and management teams.

In Latin, "apptus" means suitable, appropriate, fitting.

Founders

Apptus was founded by Michael Mokhberi and Patrik Wåhlin, both scientists with masters degrees in computer science and electrical engineering.

They remain actively involved in the development and management of the company, advising in product development and helping clients stay ahead in the ever-changing world of eCommerce.

 

Investors

We have been profitable since inception, and have the support of InnovationsKapital, a leading venture capital firm for innovative growth companies in Scandinavia. They currently advise four venture funds, aggregating €320 million in committed capital. The capital is provided by international institutional investors.

Board members

Board

Patrik Wåhlin

Co-founder
Patrik Wåhlin received his masters degree in Science and Engineering from Lund Institute of Technology in 1994. Since then, he has worked with high-performance database systems in critical environments such as the bank and finance sector in the role of consultant and technology mentor.
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Board

Markus Gerdien

Board member
Markus Gerdien has long experience in developing international companies in the software sector. He has held various senior positions in SunGard Front Arena, Nasdaq OMX and Orc Group.
Markus has devoted his professional career to B2B software and services companies with global potential. He has studied computer science and economics at the Stockholm University.
Markus joined the board of Apptus in 2014. He also serves as a board member of Emric and is the chairman of the board at IAR System and Medius.
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Board

Staffan Ingeborn

Managing Investment Director
Managing Investment Director of InnovationsKapital, which he founded in 1994. He pioneered the venture capital industry in the area when the industry was still in its infancy.
Staffan has been responsible for InnovationsKapital’s investments in a number of companies, including; Altitun (acq. by ADC), Formex (acq. by Tyco), Kreatel (acq. by Motorola), and Spotfire (acq. by TIBCO). He currently represents InnKap on the boards of Emric, Microdata, Oxeon and Paxport. Staffan is also chairman on the board of Ernström & Co.
Prior to founding InnKap, Staffan was a management consultant and private investor. His early career also includes positions as Managing Director of Frico AB (leading the IPO of the company), and General Manager of the Hygiene Division of LIC. He has a BSc from Göteborg University.
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Management

Michael Mokhberi

CEO and Co-founder
Michael Mokhberi is the founder and CEO of Apptus. Michael is one of Scandinavia’s foremost authorities in the area of search technology. After completing his masters degree in Computer Science at Lund University, he specialised in designing high-performance and mission-critical big data solutions.
Apptus began with the learnings and innovations that came out Michael’s role as an advisor to some of the largest companies in Europe. Michael was granted the prestigious SMIL award as the IT-innovator of the year in 2004 and Lund City’s entrepreneur of the year award in 2013.
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Michael Ericsson

Vice President of Customer Success
Michael Ericsson joined Apptus in October 2011 and is responsible for the Professional & Business services team, focusing on delivering world class customer experience to all Apptus clients. Michael holds a BSc in Computer Science from Chalmers University of Technology, specialising in product development.
Michael has focused his career on business development and sales & marketing. He has worked with large media houses like MTG and Metro. Prior to joining with Apptus, Michael was Sales & Site Manager at CDON.COM – one of the largest online stores in Scandinavia.
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Jakob Bignert

Vice President of Product
Jakob Bignert joined Apptus in 2016 and is responsible for the product department.
Prior to joining Apptus Jakob served as Senior Product Manager at Evernote Inc in California, since 2010. At Evernote he was the product leader for Evernote Web, Evernote Web Clipper, Evernote Clearly and launched the popular Evernote Business product targeting SMB, taking it from zero to its first million dollars in sales.
His educational background is in Advanced Product Design (MFA) from Umeå Institute of Design and diploma courses from Stanford University GSB.
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Alexander Garpeus

CFO
Alexander Garpeus joined Apptus in January 2015 and is responsible for the Finance Department including all of the company’s financial and administrative operations.
Alexander brings several years of experience in senior roles within Finance and Administration and holds a Master’s degree in Finance and a Bachelor’s degree in Business Administration at the Lund University.
Prior to joining Apptus Alexander held the position “Business Controlling Manager” with DHL Freight Sweden, a leading logistics provider in the Nordics. Before DHL, Alexander served as “Finance Manager” for several Nordic legal entities of Sorin Group, a fast growing Medtech company within the area of cardiovascular therapies. In the earlier stages of his career he worked, among other, with companies such as Ericsson Mobile Communications and Alfa Laval.
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300+

million interactions/day

29

Implementation/technology partners

5 million+

products & variants served from our cloud

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Find out how Apptus eSales can improve your online sales performance, increase your profit and boost your organisational efficiency.