Apptus was founded by Michael Mokhberi and Patrik Wåhlin, both scientists with masters degrees in computer science and electrical engineering. They remain actively involved in the development and management of the company, advising in product development and helping clients stay ahead in the ever-changing world of eCommerce.


We have been profitable since inception, and have the support of InnovationsKapital, a leading venture capital firm for innovative growth companies in Scandinavia. They currently advise four venture funds, aggregating €320 million in committed capital. The capital is provided by international institutional investors.

Apptus employees


Million interactions / day


Implementation / technology partners

5 million+

Products & variants served from our cloud

Board members

Patrik Wåhlin
Patrik Wåhlin


Patrik Wåhlin received his masters degree in Science and Engineering from Lund Institute of Technology in 1994. Since then, he has worked with high-performance database systems in critical environments such as the bank and finance sector in the role of consultant and technology mentor.

Markus Gerdien
Markus Gerdien

Board member

Markus Gerdien has long experience in developing international companies in the software sector. He has held various senior positions in SunGard Front Arena, Nasdaq OMX and Orc Group. Markus has devoted his professional career to B2B software and services companies with global potential. He has studied computer science and economics at the Stockholm University.
Markus joined the board of Apptus in 2014.

Staffan Ingeborn
Staffan Ingeborn

Managing Investment Director

Managing Investment Director of InnovationsKapital, which he founded in 1994. He pioneered the venture capital industry in the area when the industry was still in its infancy.
Staffan has been responsible for InnovationsKapital’s investments in a number of companies, including; Altitun (acq. by ADC), Formex (acq. by Tyco), Kreatel (acq. by Motorola), and Spotfire (acq. by TIBCO). He currently represents InnKap on the boards of Emric, Microdata, Oxeon and Paxport. Staffan is also chairman on the board of Ernström & Co.
Prior to founding InnKap, Staffan was a management consultant and private investor. His early career also includes positions as Managing Director of Frico AB (leading the IPO of the company), and General Manager of the Hygiene Division of LIC. He has a BSc from Göteborg University.


Michael Mokhberi
Michael Mokhberi

CEO and Co-founder

Michael Mokhberi is the founder and CEO of Apptus. Michael is one of Scandinavia’s foremost authorities in the area of search technology. After completing his masters degree in Computer Science at Lund University, he specialised in designing high-performance and mission-critical big data solutions. Apptus began with the learnings and innovations that came out of Michael’s role as an advisor to some of the largest companies in Europe. Michael was granted the prestigious SMIL award as the IT-innovator of the year in 2004 and Lund City’s entrepreneur of the year award in 2013.

Michael Ericsson
Michael Ericsson

Vice President of Customer Success

Michael Ericsson joined Apptus in October 2011 and is responsible for the Professional & Business services team, focusing on delivering world class customer experience to all Apptus clients. Michael holds a BSc in Computer Science from Chalmers University of Technology, specialising in product development. Michael has focused his career on business development and sales & marketing. He has worked with large media houses like MTG and Metro. Prior to joining with Apptus, Michael was Sales & Site Manager at CDON.COM – one of the largest online stores in Scandinavia

Jakob Bignert
Jakob Bignert

Vice President of Product

Jakob Bignert joined Apptus in 2016 and is responsible for the product department. Prior to joining Apptus Jakob served as Senior Product Manager at Evernote Inc in California, since 2010. At Evernote he was the product leader for Evernote Web, Evernote Web Clipper, Evernote Clearly and launched the popular Evernote Business product targeting SMB, taking it from zero to its first million dollars in sales. His educational background is in Advanced Product Design (MFA) from Umeå Institute of Design and diploma courses from Stanford University GSB.

Alexander Garpeus
Alexander Garpeus


Alexander Garpeus joined Apptus in January 2015 and is responsible for the Finance Department including all of the company’s financial and administrative operations. Alexander brings several years of experience in senior roles within Finance and Administration and holds a Master’s degree in Finance and a Bachelor’s degree in Business Administration at the Lund University. Prior to joining Apptus Alexander held the position “Business Controlling Manager” with DHL Freight Sweden, a leading logistics provider in the Nordics. Before DHL, Alexander served as “Finance Manager” for several Nordic legal entities of Sorin Group, a fast growing Medtech company within the area of cardiovascular therapies. In the earlier stages of his career he worked, among other, with companies such as Ericsson Mobile Communications and Alfa Laval.

Joakim Schultz
Joakim Schultz

Vice President of Sales

Joakim (Joe) is an entrepreneurial Business Developer with an extensive experience in international sales of enterprise-level complex SaaS solutions, mainly in the eCommerce and online advertising space. Joe is passionate about customer obsession as a business philosophy. To Joe, it’s all about what we can do to make our customers heroes in their respective organizations. Joe has over a decade of experience from product strategy, sales and reseller management and have headed teams in the UK, Germany, Scandinavia and the Netherlands.

Advisory board members

Craig Elwell
Craig Elwell

Advisory board member 2018

A minute with Craig

Recent/Active engagements: Express Gifts.

Areas of specialisation: Digital and Direct Marketing.

Areas of interest: Systems of Engagement, Data Management Platforms, Artificial Intelligence, Online Merchandising, Conversion Optimisation.

Markets: 25+ years retail experience in B2C and B2B retail.

Verticals: Online department store (everything except food inc clothing, gifts, electronics, homewares), FMCG, Financial Services and healthcare.

Other: Brompton aficionado, hiker, technology junkie.

Mark Wright
Mark Wright

Advisory board member 2018

Mark shares his experience as an Advisory board member

Recent/Active engagements: Jack Wills, M&, M&S.

Areas of specialisation: Multichannel leadership, 0nline optimisation, store operations.

Areas of interest: A.I. Digital Transformation, Conversion Optimisation, In-Store digital solutions.

Markets: UK, US & Hong Kong physical and digital retailing.

Verticals: Fashion, Apparel, Gifts, Home and Horticulture.

Other: Enjoys running, cycling and gadgets!

David White
David White

Advisory board member 2018

David shares his experience as an Advisory board member

Recent/Active engagements: Independent strategic advisor to large enterprises. David was previously employed at Accenture.

Areas of specialisation: Digital transformation and Business Development.

Areas of interest: Digital customer journey, B2B and B2C eCommerce.

Markets: 20+ years experience from nordic global enterprises.

Verticals: B2B and industrial after markets.

Other: Tennis, Golf, Photography.

Marita Ramprecht
Marita Ramprecht

Advisory board member 2018

A minute with Marita

Recent/Active engagements: Senoir Advisor Roland Berger GmbH, Europe. Associate partner at TimTam consulting.

Areas of specialisation: Business Development, Change management and Strategy.

Areas of interest: Retails transformation into omni-channel

Markets: 25 years of retail experience in leading positions in international companies such as IKEA, Royal Ahold and Bestseller. ( Europe, US and Canada)

Verticals: Homefurnishing and Fashion in B2B and B2C.

Other: Passionate about design and to move people. Enjoying Yoga and Golf.

Neil Sansom
Neil Sansom

Advisory board member 2018

Neil shares his experience as an Advisory board member

Recent/Active engagements: WoolOvers, MossBro, IMRG and Shell.

Areas of specialisation: Leadership in eCommerce, Online engagement, Online experience, Online optimization.

Areas of interest: Artificial Intelligence.

Markets: 20+ years experience 20 years of experience from Uk market, with Germany, France, Poland, USA, Australia for last 5 years prior to this International in Argentina, South Africa, Hong Kong and USA with Shell.

Verticals: Fashion, Apparel, Electricals, FMCG.

Other: Golfer and Runner.

Britta Leurs
Britta Leurs

Advisory board member 2018

Recent/Active engagements: Boozt Fashion AB, Apptus.

Areas of specialisation: Online marketing, fast growing eCommerce.

Areas of interest: Artificial Intelligence, Conversion optimization.

Markets: +7 years of experience from Nordic markets, 3 years of experience from DACH & Benelux.

Verticals: Fashion, Beauty.

Other: German living in Sweden, loves to travel and explore the world.

Our offices

Lund (Head office)

Trollebergsvägen 5, 222 29 Lund
+46 46 27 04 100


Adams-Lehmann-Str. 44, 80797 Munich
+49 89 381 53 64 34


16 Upper Woburn Place, London, WC1H 0BS
+44 203 741 8023