2014.10.06 | Press

Apptus Technologies Joins Demandware LINK to Accelerate Commerce Innovation

As part of its expansion strategy, the Swedish software provider Apptus Technologies today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, Apptus Technologies has developed a pre-built integration between Apptus eSales and Demandware Commerce, making it possible for Demandware’s clients to implement the personalization solution in a fraction of the time normally required.

With Apptus eSales, commerce data and content assets are collected and processed in real-time, then combined with behavioral and context data. This capability enables retailers to gain unique insights into consumer shopping preferences to offer targeted content and promotions. Additionally, by leveraging components that are traditionally disconnected, such as Search, Navigation, Merchandising and Recommendations, Apptus eSales creates a unified system to help retailers guide, advise and inspire customers during every shopping event.

Apptus and Demandware enable the vision of One-to-One Commerce

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

"Joining the Demandware LINK Technology Partner program is an important milestone for our global expansion strategy. Our commerce intelligence solution, combined with the power of Demandware’s cloud platform, gives retailers the opportunity to better target their customers with the information that matters most to them," says Michael Mokhberi, CEO and Founder at Apptus Technologies.

Increase in sales and more One-to-One Commerce

"Apptus is another great example of an innovative third-party technology that enables Demandware’s clients to gain greater insights into their own customer’s shopping preferences. These insights can help retailers offer personalized shopping experiences to drive more sales," says Tom Griffin, SVP, Corporate Development at Demandware.

The Apptus partnership strategy reaches a global market

The partnership with Demandware is the beginning of a long-term strategy to provide the benefits of Apptus worldwide. "Apptus eSales leverages shopping behaviors – both historical purchases and real-time behavioral data – to more accurately predict the unique interests of each customer. Leveraging partnerships with leading enterprise technology providers, like Demandware, lets us bring the Apptus technology to retailers worldwide,” says Michael Mokhberi, CEO and Founder at Apptus Technologies.

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