2016.04.04 | Press

Apptus strengthens senior team as it plans for growth

eCommerce personalisation and intelligent online merchandising provider builds on 20% revenue growth, big client wins and funding success.

London/Lund/Munich: Date 2016: Apptus, the eCommerce Personalisation and Intelligent Online Merchandising specialist has concluded two key hires for 2016, luring Jakob Bignert away from Evernote in California.

The move is designed to support aggressive EMEA expansion plans, following a year in which significant client wins drove 20% year on year revenue growth.

The firm has added big name clients to its roster in the last six months, including some of the world’s largest global fashion, electronics and homewares retailers. Specialists GoOutdoors.com and Junkyard.se have also signed up since the turn of the year. Those wins contributed to annual revenue growth.

Meanwhile, Apptus’ ongoing research and development, which will enable significant new releases over the course of 2016, has received a boost in the form of 2,407,500 SEK in research funding from Swedish Innovation Agency, Vinnova.


Bignert, a veteran of product development in the eCommerce sector, joins the company as Vice President of Product, and will oversee ongoing developments to the Apptus eSales platform. At Evernote Inc., Jakob was responsible for developing Evernote Web, Evernote Web Clipper, Evernote Clearly and the popular Evernote Business product for SMEs, taking it from zero to its first million dollars in sales.


Commenting on the hire, Apptus CEO, Michael Mokhberi said: “I’m delighted that Jakob have agreed to join the team at Apptus. He will play an leading role as we draw on increased sales traction and government funding to press home the competitive advantage that accrues from offering a single, intelligent merchandising solution at a time when smart retailers are increasingly questioning the value of siloed, plug and play solutions.”


About funding award by Vinnova

Thanks to its e-commerce personalisation solution, Apptus was able to beat several hundred competitors within in an open competition for a Vinnova “innovative business projects” grant. With its research project “Automated System for Objectives Driven Merchandising” the company is tackling changing trends in the market and setting new standards for automated and personalised e-commerce. Apptus eSales combines big data with predictive analysis and real-time processing. Based on a self-learning unified solution, any online shop can be immediately adapted to fit individual user behaviour. The software company is using the grant to invest in further research based on its forward-looking strategy which implements automation as the future of ecommerce.


About Apptus

Apptus has been at the cutting edge of high performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000.

Today, its eSales solution enables some of the world’s leading retailers to dramatically improve sales performance by adopting new approaches to online merchandising. A whole site solution, it draws on big data and leading edge predictive analysis to transform previously reactive, manual and rule-based merchandising – enabling automated, predictive approaches that adapt in real time to expose more of the right products to the right people, at the right time.

With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Münich.

For more information
Please visit www.apptus.com.

For further information please contact:
Sören Meelby, Vice President Marketing, Apptus Technologies AB
+46 70 166 4141

Press agencies:
Victoria Melville/Karolina Davison, Tentacle PR
+44 07974 161123

F&H Public Relations GmbH
+49 89 / 12175 - 136

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