2014.06.24 | Press

Apptus reveal secret to relevance at eTail 2014

Leading behavioural merchandising experts, Apptus, will share their knowledge and expertise at eTail Europe next week when CEO Michael Mokhberi explains to the crowds the importance of relevance over personalisation.

As well as exhibiting at the show, Apptus will set the tone of the event when Michael speaks to the retail elite audience during the opening address, using his experience of working with Europe’s top online retail brands to provide insights into the future of the sector. Michael will also be introducing and moderating the VIP Think Tank, discussing Personalisation vs Relevance.

Apptus are also hosting a ‘Retailer Lunch’ where they will debate the future of personalisation and relevance, as well as other industry challenges that ecommerce retailers are facing. With a strong presence at this year’s eTail, the team are looking forward to discussing the future of multichannel retail and how their intelligent behavioural technology will support and exceed the progression of this fast paced and provide customers with the online experience they have, and will continue to, expect.

There will be representatives from both the UK and wider European team at eTail. If you would like to book a meeting with the Apptus team email info@apptus.com or call +447739324198

Book a demo

Want to know more? Fill out the form to book a demo with us.