The E-Plus Group, the third largest German mobile network provider with more than 24 million mobile phone subscribers has chosen Apptus eSales e-commerce solution to optimize their e-commerce. With eSales intelligent search, navigation and recommendation technology E-Plus will create a more relevant experience for their customers.
With Apptus eSales, E-Plus+ will guide its customers to the right products faster and more efficient. The technique behind eSales tracks the customer’s behavior in the shop, during the session, and provides a personalized shopping experience based on real time behavioral data from resent visits in the shop. Based on this the customer will get more relevant search results, better recommendations and better navigation due to automatized product categorization.
E-Plus has chosen Apptus eSales due to its capability to deliver relevant customer experiences in eCommerce leading to increasing conversion rates. "A customer that visits an E-Plus online shop wants to find the right product, to the right price at the right time. Of course we want to guide our customers in the best way we can, with intelligent search, navigation and recommendations. For this we have identified Apptus eSales to be the most convincing solution", says Volker Glaeser, Digital Platform Director, E-Plus Group.
With the Implementation of Apptus eSales E-Plus+ expects a continuous growth in conversion rates. "E-Plus has had a stunning journey in eCommerce so far and it’s a great opportunity to be invited to participate on the onward journey. E-Plus has high expectations on Apptus eSales and I’m convinced that we will meet and even exceed them”, says Mikael Lundborg, Country Manager DACH at Apptus Technologies.
The E-Plus Group is the challenger on the German mobile communications market. Simple services tailored to customer needs and a major reduction in call and data charges can be traced back to the initiative of the third-largest mobile network operator by subscribers in Germany. After revolutionizing the voice market for larger user groups now the company opens the mobile data market for the masses by its accelerated network roll-out and highly attractive low-priced data tariff schemes. As a result of innovative business models, modern structures and strong partnerships the E-Plus Group was able to strengthen its market position and show a dynamic and profitable development. Since 2005 E-Plus Mobilfunk GmbH & Co. KG has developed into a family of brands offering target group-specific services and thus breaks new ground in mobile communications in Germany. 24.8 million customers are using the network of the E-Plus Group to make calls and send text messages or data. The Group generates annual revenues of €3.4 billion (2012) and employs more than 4,000 people (FTE) in Germany.