We are ready for Black Friday, are you?


Last year’s Black Friday delivered great results for Apptus eSales customers: with a 100% service availability and an average of 4200 requests per second to our [...]
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Apptus | 2018-09-27

The Swedish merchandising model: Beyond the tip of the iceberg

Some of the world’s largest retailers hail from Sweden, and even those that haven’t yet come to dominate global retail are significant playe [...]

6 min
product exposure
,
online merchandising
,
e-commerce
,
exposure strategies
Adina Tunér | 2018-09-19

Improve your search, increase your revenue

‘No results found’ is a missed opportunity. It can happen because you don’t sell what the customer wants, but more often it’s due to your Se [...]

4 min
product exposure
,
online merchandising
,
Search
,
e-commerce
Mikael Ekelund | 2018-09-05

Essential metrics and actionable insights for your e-commerce success

Follow A-B-C: Acquisition – Behaviour - Conversion As an online retailer you already have access to an enormous amount of data. Reports show [...]

12 min
e-commerce
,
e-commerce metrics
Daniel Allansson | 2018-08-27

It's not always good to be at the top...

Have you ever noticed products on your site that really shouldn’t appear that high in the rankings? For example: seasonal products out of se [...]

2 min
eCommerce
,
product exposure
,
online merchandising
Adina Tunér | 2018-08-02

Online merchandising: Timing is everything

Moment marketing and how predictive AI algorithms can help   Ensuring that products are not over or under exposed compared with demand is a [...]

6 min
online merchandising
,
eCommerce
,
Algorithms
,
bestsellers
,
product exposure
Apptus | 2018-06-25

eCommerce Merchandising: Man vs Machine

Anyone with experience of working in a fashion retail store in the early 1990s will remember the hallowed role of the window dresser, or vis [...]

7 min
merchandising
,
Artificial Intelligence
,
AI
Gary Mander | 2018-06-11

Artificial Intelligence (AI) in Retail

Introduction Scan the retail press and various eCommerce tech websites and you find no shortage of tech businesses claiming to use AI as a f [...]

4 min
merchandising
,
Personalisation
Adina Tunér | 2018-06-08

The Long Tail & the Head: Care for Both

If you are active in merchandising you’ve surely heard already about the Long Tail. Chances are you’ve seen the dinosaur-like graph as well… [...]

11 min
merchandising
,
long tail
Martina Hansen | 2018-03-23

Pick the correct recommendations algorithms

As an e-commerce manager or digital merchandiser, you will all too often encounter the challenge of choosing the optimal recommendation type [...]

6 min
Recommendations
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