Apptus Blog

AI and eCommerce - proof it works!

Written by Nilla Hedlund | Apr 29, 2017 7:00:00 AM
It's sometimes difficult to sell an idea or a concept.  When you buy a new car, a house or a laptop, you have the opportunity test drive, experience and use it before committing to a purchase.
 
So when you are told that if you invest in applying Artificial Intelligence (AI) to your eCommerce it will have a profoundly positive impact on sales and profit margin, it's understandable that a small degree of faith is required before signing on the line.
 
Until now. This week Computer Weekly published an article highlighting the success of Swedish fashion retailer Stayhard after deploying Apptus eSales; not just in terms of improved conversion and profit margin, but in reducing the grunt work in merchandising the the site.
 
You can read the article here and read our case study here.
 
Curious? Pop us a message and we'll quickly let you know if Apptus eSales is suitable for your site.