eCommerce Merchandising: Man vs Machine

Anyone with experience of working in a fashion retail store in the early 1990s will remember the hallowed role of the window dresser, or visual merchandiser. Ar [...]
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Apptus | 2018-03-15

Seminar on Recommendation Algorithms at Malmö University

Dimitris Paraschakis, doctoral student in Computer Science, is defending his thesis Algorithmic and Ethical Aspects of Recommender Systems i [...]

3 min
Apptus | 2018-02-06

eCommerce Revenues Rose by up to 3,800% on Black Friday

Apptus eSales data shows online retailers coped with 10,000 QPS (queries per second) and enjoyed 100% service availability on retail’s most [...]

1 min
Apptus | 2017-11-27

Generation “Z” poses new challenges for online fashion retailers.

18-24 year olds almost universally buy fashion online AND they want a low-friction, deeply personalised experience, not ‘hard sell’ conversi [...]

1 min
Apptus | 2017-05-11

Artificial Intelligence- an investment to transform online sales performance!

Drive to transform online sale performance will see AI investment focus on ‘online merchandising’ and personalisation to deliver ‘real time [...]

1 min
Apptus | 2017-01-24

Online Merchandising – time to break the rules

For online retailers with large product ranges, the inability to create relevant merchandising rules for each customer is costing time, mone [...]

5 min
Apptus | 2016-11-24

Black Friday – everything that is wrong with retail

Black Friday represents all that is wrong with retail. Price slashing, queuing and aggression aside, it is a day that does more than most to [...]

5 min
Apptus | 2016-10-06

Automated Merchandising – Why you’d be mad not to!

Andrew Fowler, UK Country Manager at Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing [...]

6 min
Apptus | 2016-09-19

Forget Personalisation, see the bigger picture.

If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at App [...]

4 min
Apptus | 2016-06-06

3 Website Features that Strangle eCommerce

Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to com [...]

2 min