Apptus | 2015-04-10

Page attrition – a universal constant?


There are many constants in life, some are familiar and expected, others are strange and surprising. I have long become accustomed to seeing email open rates of [...]
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Apptus | 2015-04-01

Apptus included in Econsultancy’s new Website Personalisation Buyer’s Guide

Apptus is delighted to support Econsultancy’s Website Personalisation Buyer’s Guide. Econsultancy’s buyer’s guide is primarily aimed at orga [...]

1 min
Apptus | 2015-03-13

How Intersport doubled conversion with Apptus

Intersport are a leading international retailer of sporting goods and apparel. When they looked to redesign their site, their focus was thre [...]

1 min
Apptus | 2015-03-03

How the DIY sector is leveraging personalisation in ecommerce

In the fast moving DIY and construction space, companies aren’t standing still. Both consumer and trade customers are ever more demanding, r [...]

1 min
Apptus | 2015-02-20

What the heck is online merchandising?

Retail shelf space is a valuable resource. Which is why retailers measure sales per square foot. Screen real-estate is also a resource, and [...]

1 min
Apptus | 2015-01-26

Personalisation ≠ unique

Previously we discussed personalising product assortments in response to Susan Aldrich’s post on the difficulties of generating personalised [...]

1 min
Apptus | 2015-01-23

Products are king, not content!

When it comes to personalising shopping experiences many retailers are missing a trick. Whilst it’s true that providing personalised content [...]

1 min
Apptus | 2014-11-27

eSales Improvements since 3.10.0

Top 5 features 1. New sales rank with trend sensitivity (even in long tail) Usage: Search, Product lists on category pages, Top sellers, Aut [...]

2 min
Apptus | 2013-07-04

The Apptus Experience Optimisation engine as part of the Customer Journey

Presentation from Apptus from Internet Retailing's Customer Journey Program

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