18-24 year olds almost universally buy fashion online AND they want a low-friction, deeply personalised experience, not ‘hard sell’ conversion tactics.
The latest generation to hit the shops in earnest has very different expectations from their parents. This was found in an online research commissioned by Apptus.
Generation Z, aged between 18 and 24, is the first to have grown up with smartphones, social media and Google - and it shows. According to the research, an astonishingly 86% say they visit fashion store websites. That’s much higher than the 59% of those aged 55+ who visit these websites.
Read all about this and other interesting findings in the article. Simply click to download. Enjoy