Holiday shopping season: eCommerce trends in Sweden

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Holiday shopping season: eCommerce trends in Sweden

2020’s Holiday shopping season is here. Both business and consumers have to make a lot of adjustments to this year's holiday plans. It’s uncertain times but one thing we know for sure is that the holidays are not canceled. People will find their own ways to celebrate the upcoming holidays in a safe way.

The Holiday shopping season starts with Black Week and runs through until the holiday sales in the beginning of January. Typically it’s big sales and big crowds everywhere. But like everything else in 2020, this will be anything but typical.

The shopping in physical stores will be significantly less than previous years and many stores will have limited opening hours.

How much shopping will people do during the holidays? It’s hard to say. But one thing is for sure, online shopping is the way to go, and it’s more important than ever to have a funcional eCommerce site.

online shopping

Most popular Christmas gifts in Sweden 2020

2020 has, for many people, meant fear and anxiety about the economy. This is something that is noticeable when it comes to what people wish for as Christmas gifts. Gift cards and money are at the top of many people’s wishlists.

Top 5 most popular Christmas gifts 2020:

  • Gift cards and money
  • Books
  • Clothes
  • Interior details
  • Perfumes

Other popular products are exercise watches, exercise equipment and board games.

As many people work and study from home nowadays, sales of loungewear and comfortable clothes have increased drastically. Fun fact is that the Hoodie has been chosen as this year’s fashion Christmas gift. Which is not so strange, surely you have at least one hoodie in your wardrobe that you use regularly?

Camping Kitchen: The Christmas gift of the year

2020 has truly been the year when the Swedes rediscovered the Swedish nature. As a result of the Corona pandemic, people are spending more time in nature. Trips to hiking trails and forests have reached new records, despite limited tourism from abroad. Restaurant visits have been replaced with Camping Kitchen meals out in nature. This will most likely continue for the next coming years.

christmas gift of the year 2020


To manage this year's Christmas deliveries, Postnord has hired 3000 additional employees. They have also set up 80 more pick up places and the opening hours have been extended. Together with Stockholmsmässan in Älvsjö and Svenska mässan in Göteborg, Postnord is opening up the world’s largest drive thru pick up places. Thanks to this, customers can pick up their packages without even leaving the car. The drive thru pick up places are open until December 23.

We wish you all a Merry Christmas and a Happy New Year. Looking forward to a new and exciting 2021!

holiday greeting