The Swedish merchandising model: Beyond the tip of the iceberg


Some of the world’s largest retailers hail from Sweden, and even those that haven’t yet come to dominate global retail are significant players in Scandinavia an [...]
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Adina Tunér | 2018-09-19

Improve your search, increase your revenue

‘No results found’ is a missed opportunity. It can happen because you don’t sell what the customer wants, but more often it’s due to your Se [...]

4 min
product exposure
,
online merchandising
,
Search
,
e-commerce
Mikael Ekelund | 2018-09-05

Essential metrics and actionable insights for your e-commerce success

Follow A-B-C: Acquisition – Behaviour - Conversion As an online retailer you already have access to an enormous amount of data. Reports show [...]

12 min
e-commerce
,
e-commerce metrics
Daniel Allansson | 2018-08-27

It's not always good to be at the top...

Have you ever noticed products on your site that really shouldn’t appear that high in the rankings? For example: seasonal products out of se [...]

2 min
eCommerce
,
product exposure
,
online merchandising
Adina Tunér | 2018-08-02

Online merchandising: Timing is everything

Moment marketing and how predictive AI algorithms can help   Ensuring that products are not over or under exposed compared with demand is a [...]

6 min
online merchandising
,
eCommerce
,
Algorithms
,
bestsellers
,
product exposure
Apptus | 2018-06-25

eCommerce Merchandising: Man vs Machine

Anyone with experience of working in a fashion retail store in the early 1990s will remember the hallowed role of the window dresser, or vis [...]

7 min
merchandising
,
Artificial Intelligence
,
AI
Gary Mander | 2018-06-11

Artificial Intelligence (AI) in Retail

Introduction Scan the retail press and various eCommerce tech websites and you find no shortage of tech businesses claiming to use AI as a f [...]

4 min
merchandising
,
Personalisation
Adina Tunér | 2018-06-08

The Long Tail & the Head: Care for Both

If you are active in merchandising you’ve surely heard already about the Long Tail. Chances are you’ve seen the dinosaur-like graph as well… [...]

11 min
merchandising
,
long tail
Martina Hansen | 2018-03-23

Pick the correct recommendations algorithms

As an e-commerce manager or digital merchandiser, you will all too often encounter the challenge of choosing the optimal recommendation type [...]

6 min
Recommendations
Apptus | 2018-03-15

Seminar on Recommendation Algorithms at Malmö University

Dimitris Paraschakis, doctoral student in Computer Science, is defending his thesis Algorithmic and Ethical Aspects of Recommender Systems i [...]

3 min
Research
,
blog
1
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