Apptus | 2017-01-24

Online Merchandising – time to break the rules

For online retailers with large product ranges, the inability to create relevant merchandising rules for each customer is costing time, money and sales. The rul [...]
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Apptus | 2016-11-24

Black Friday – everything that is wrong with retail

Black Friday represents all that is wrong with retail. Price slashing, queuing and aggression aside, it is a day that does more than most to [...]

5 min
Apptus | 2016-10-06

Automated Merchandising – Why you’d be mad not to!

Andrew Fowler, UK Country Manager at Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing [...]

6 min
Apptus | 2016-09-19

Forget Personalisation, see the bigger picture.

If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at App [...]

4 min
Apptus | 2016-06-06

3 Website Features that Strangle eCommerce

Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to com [...]

2 min
Apptus | 2016-05-23

Why promoting best sellers is ‘wrong’

There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonabl [...]

3 min
best sellers
Apptus | 2016-05-10

Apptus customers hit the heights again.

The results from IDG’s twentieth Top 100 List of the best Swedish eCommerce sites across ten retail categories tell a familiar story.  Smart [...]

2 min
Apptus | 2016-05-10

Relevance in the DIY Sector Means Big Business.

When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 [...]

2 min
Apptus | 2016-03-18

Peak trading – Bring it on!

Even when traffic volumes increase by 10-fold over the peak trading times of Black Friday and Cyber Monday Apptus eSales stands a solid as a [...]

2 min
Apptus | 2016-03-06

Apptus customers dominate the hottest e-commerce brands top ten!

Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? [...]

2 min