Personalisation, | best sellers | Apptus | 2016-05-23

Why promoting best sellers is ‘wrong’


There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonable, and wrong. In tru [...]
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Apptus | 2016-05-10

Apptus customers hit the heights again.

The results from IDG’s twentieth Top 100 List of the best Swedish eCommerce sites across ten retail categories tell a familiar story.  Smart [...]

2 min
Apptus | 2016-05-10

Relevance in the DIY Sector Means Big Business.

When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 [...]

2 min
News
Apptus | 2016-03-18

Peak trading – Bring it on!

Even when traffic volumes increase by 10-fold over the peak trading times of Black Friday and Cyber Monday Apptus eSales stands a solid as a [...]

2 min
Apptus | 2016-03-06

Apptus customers dominate the hottest e-commerce brands top ten!

Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? [...]

2 min
Personalisation
Apptus | 2015-12-07

Toyota - Welcome to the Apptus family!

We at Apptus are happy to welcome Toyota Material Handling, part of Toyota Industries Corporation (TICO) to the family. Together with our pa [...]

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Apptus | 2015-11-17

Black Friday

With Black Friday almost upon us there’s been a lot of marketing material circulating from solution providers wishing to convince retailers [...]

4 min
Apptus | 2015-10-09

What’s your problem?

E-commerce managers face many challenges, but perhaps the hardest challenge of all is knowing which are the most important. Often a manager [...]

4 min
Linda | 2015-08-26

Selling online isn’t like physical retail!

A merchandiser’s work is never done. Just as it is for our colleagues in physical stores, the process of laying-out stores and populating th [...]

2 min
Apptus | 2015-07-07

Press release – Apptus wins an innovation grant from Swedish Innovation Agency

The company is being given further funding by the Vinnova agency to develop its innovative software solution. Lund, Sweden 7 July 2015 ― App [...]

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