Intersport are a leading international retailer of sporting goods and apparel. When they looked to redesign their site, their focus was threefold: to become a truly multi-channel proposition, to improve sales and conversion, and to deliver a world-class customer experience.
Intersport use Apptus eSales for all their online merchandising, across search, navigation and recommendations. Since the relaunch, conversion rates have doubled and, in particular, sales in their mobile channels have improved considerably.
In this video, Daniel Anvell, COO of Intersport, discusses the project and the impact Apptus eSales has had on both sales and the customer experience.