#5: Let users fine tune-their queries
This is a small but important tip - do not remove the entered search phrase from the search box once it’s executed! In so many cases, the users would like to fine-tune their search by adding or removing a word or two.
If they need to rewrite the whole phrase, the intended purchase might be at risk.
Changing the search phrase is more common than you might think. In order for this to be easy and convenient, the user’s phrase should stay visible in the search box.
More best practices blog posts
In our Customer Success team, we at Apptus work closely with our customers to help them unveil the power of our product Apptus eSales and make them leaders in their market. Read the other blog posts in the series:
#1 Use a rich Autocomplete to increase conversion rates
#2 Product thumbnails should match the variation searched for
#3 Base filter suggestions on query relevance
#4 Search results should use a 'Load more' approach
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If you’d like to learn more, or ask about other aspects of e-commerce sites, do not hesitate to contact us.