Apptus eSales’ machine learning and continuous testing across search relevance and product visibility supports conversion rates that are three times higher than the market average.
- Delivers 20 000 books every day to customers in Sweden, Norway and Finland
- Founded in 1997 and is today the leading internet bookstore in Scandinavia
- The business is head quartered in Stockholm, Sweden
Since its launch in 1997 Swedish online book retailer, Adlibris, has enjoyed astonishing growth. Today, it operates a catalogue that runs beyond 10 million products, serves three million visitors per month, and sells 300,000 products per day.
That growth shows no sign of letting up. In 2016, book sales growth was 17%, while growth across its other product categories was 49%. Apptus eSales has played a vital role in enabling Adlibris’ growth since 2012 - providing AI-Powered eCommerce Optimisation across all its online sales channels.
Rubie Oliphant Lodin, Product specialist at Adlibris said: “Apptus eSales has provided relevant recommendations, increased product discovery and s search accuracy for our vast range of sales channels - all of which cater to several different markets and a variety of customer groups with very different needs.
Using AI to Overcome New Challenges In 2015
Adlibris broadened its product range with the launch of three new product categories. Establishing these new categories presented a number of challenges, according to Rubie:
“The challenge was to market a new product range to an already established user base with specfic cconsumer needs. Add to that the fact that we already had an article cataglogue consisting of more than 10 million products, and it’s obvious that it would be tough to deliver the visibility and search relevance we needed manually, or based on static rules.”