2017.04.25

How AdLibris is using AI to Power Sales Growth of up to 49%

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Adlibris

Apptus eSales’ machine learning and continuous testing across search relevance and product visibility supports conversion rates that are three times higher than the market average.

About Adlibris:

  • Delivers 20 000 books every day to customers in Sweden, Norway and Finland
  • Founded in 1997 and is today the leading internet bookstore in Scandinavia
  • The business is head quartered in Stockholm, Sweden

Since its launch in 1997 Swedish online book retailer, Adlibris, has enjoyed astonishing growth. Today, it operates a catalogue that runs beyond 10 million products, serves three million visitors per month, and sells 300,000 products per day.

That growth shows no sign of letting up. In 2016, book sales growth was 17%, while growth across its other product categories was 49%. Apptus eSales has played a vital role in enabling Adlibris’ growth since 2012 - providing AI-Powered eCommerce Optimisation across all its online sales channels.

Rubie Oliphant Lodin, Product specialist at Adlibris said: “Apptus eSales has provided relevant recommendations, increased product discovery and s search accuracy for our vast range of sales channels - all of which cater to several different markets and a variety of customer groups with very different needs.

Using AI to Overcome New Challenges In 2015
Adlibris broadened its product range with the launch of three new product categories. Establishing these new categories presented a number of challenges, according to Rubie:

“The challenge was to market a new product range to an already established user base with specfic cconsumer needs. Add to that the fact that we already had an article cataglogue consisting of more than 10 million products, and it’s obvious that it would be tough to deliver the visibility and search relevance we needed manually, or based on static rules.”

The solution

With Apptus eSales already in place, Rubie and her team already had the ideal solution - an AI- powered, machine learning solution that could step in instantly and whose performance would only improve over time. Rubie explained:

“Apptus eSales AI-Powered eCommerce Optimisation provided the perfect solution for our visibility challenge. It immediately ensured that our product panels started recommending articles across categories. For example on a product page for knitting yarn the recommendations were for knitting needles, other yarn products and books about knitting. ”

“But as it learned more about user responses to different panels, so the recommendations improved. Now we have a fully edged automated cross selling recommendation system on the website - one that learns and tests as it goes and requires only minimal input.”

AI and the Future of Online Retail
As the eCommerce market continues to adapt to changing user behaviour and ever more demanding customers the challenges multiply, the argument for AI couldn’t be stronger.

“Today, the big challenges are related to product discovery, relevance, search speed and personalising the user journey,” Rubie pointed out.

“And in response, AI is only going to become more important. These are not challenges that can be solved based on human input alone.”

Adlibris offers a case in point. The business is growing fast and is constantly evolving its sales channels - and, according to Rubie, Apptus eSales plays an important role: “Apptus’ AI capability gives us the tools we need to seize the big opportunities. It enabled us to launch an eBookstore through our eReader, Letto, and provides the recommendation engine for personalised newsletters.

“Then there is our new app project. The speed of the Apptus eSales search engine increases app performance times signi cantly, which enhances the overall user experience.”

If there was ever any doubt, Adlibris clearly demonstrates to retailers that optimising their eCommerce operations with AI-powered merchandising pays - handsomely.

Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average.

Rubie Oliphant

Product Specialist, AdLibris

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