Revenue increased by 14% Conversion rate increased by 5%.
When asked what sparked the need to change their search, merchandising and personalisation solution, Rubie explains that their previous site had a basic search engine, which was configured using their own calculated sales and relevance statistics. Initially it worked well enough, but Adlibris' customers began to ask for better results that showcased more of thieir catalogue, not just the best selling titles. Furthermore, their company vision was evolving.
Instead of competing on just the usual aspects of price, customer service and fulfilment, we wanted to add a more personal experience and to inspire our customers in their choice of literature.
Adlibris looked at a few different companies but the most important criteria that made them select Apptus was because Apptus eSales was already widely used by other retailers, some of them in the same line of business, and, having been developed over a number of years, far more sophisticated than competing solutions.
We did not have the time nor resources to develop our in-house search engine to this level – we needed a product that worked out of the box.
The reason Adlibris disregarded other soultions was mainly the time and resources that would have been required to get them to the level already reached by Apptus.
At the start, our marketing department was a bit sceptical of using an algorithmic approach to selecting recommendations, preferring the manual approach we were used to. But we are steadily moving away from this method, allowing the system to make choices based on the customer, reserving manual selections for purely editorial material.
Adlibris have also gained more out of Apptus eSales by having regular contact between their Apptus account manager and their online merchandiser. This has had a major effect on their understanding of the solution and its fine tuning, how they plan feature requests and understanding each other’s businesses.
We have a tradition of building all our systems in-house, but we would never have had the resources and the focus to build a search engine as sophisticated as Apptus eSales. Working with such a dedicated team who’ve developed such a strong product has been very inspiring. This makes Apptus worth a look!