How AdLibris is using AI to Power Sales Growth of up to 49%

Reading time: 7 minutes


Apptus eSales’ machine learning and continuous testing across search relevance and product visibility supports conversion rates that are three times higher than the market average.

About Adlibris:

  • Delivers 20 000 books every day to customers in Sweden, Norway and Finland
  • Founded in 1997 and is today the leading internet bookstore in Scandinavia
  • The business is head quartered in Stockholm, Sweden

Since its launch in 1997 Swedish online book retailer, Adlibris, has enjoyed astonishing growth. Today, it operates a catalogue that runs beyond 10 million products, serves three million visitors per month, and sells 300,000 products per day.

Download the case below to read the full story on how Apptus helped AdLibris to its amazing results! 

Apptus eSales has been invaluable in our journey, and central to achieving a conversion rate which is more than three times higher than the market average.

Rubie Oliphant

Product Specialist, AdLibris

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