Bokus is a company with a turnover of SEK 550M, yet astonishingly only 30 employees. How have they achieved this and what role has technology played?

It turns out that it’s the nature of the products they sell that ultimately dictates the strategy. To succeed, need to keep the overheads to a minimum, which is achieved through a combination of prudent outsourcing, lean business processes and adopting the right technology. All three are critical, but technology underpins everything they do, so getting it right matters.

The challenge

As well as keeping overheads down, are always looking at conversion, seeking incremental
improvements throughout the customer journey. Conversion optimisation is in Apptus eSales’ DNA, and as use Apptus eSales to manage product assortments across search, navigation and recommendations, they can be confident in making the best use of all screen real-estate. That’s how Apptus have helped in achieving the goals at

The solution

Recently the site was upgraded to use Apptus eSales’ latest behavioural algorithms which capture and analyse even greater amounts of customer data. Personalisation is being gradually added to more and more areas of the site and marketing campaigns.
This is obviously the right thing to do for the customer, but there are real business benefits, too.
For example, they recently added personalised recommendations to email newsletters and for each email opened revenue increased from 4.27 SEK to 8.53 SEK, a significant improvement!

The Result


Panel on site/visitor "New by category"


Newsletter/opened mail: "Recommended for you"


Panel on site/visitor "Fits together"


Panel on site/visitor "You may like"

We’ve been a long-standing client of Apptus, and it’s a nice system to work with." - Johan Walldov

Apptus may come across as a bit ‘geeky’, but they’re very knowledgeable and very competent. They know their stuff!

Johan Walldov
IT-Manager, Bokus

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