Bygghemma (the DIY division of Bygghemma Group) is one of the largest DIY retailers in the Nordics. Since launching in 2006 the company has expanded to twelve online stores and fourteen physical stores in the Nordic region. Their business plan aims to market a wide range of DIY products to people who want to buy well-known brands at attractive prices.
In 2017 they started testing the exposure strategy for profit. After approximately one month Bygghemmma realised that by using Apptus’ AI to optimise profit, the total profit peaked with amazing figures!