Bygghemma (the DIY division of Bygghemma Group) is one of the largest DIY retailers in the Nordics. Since launching in 2006 the company has expanded to twelve online stores and fourteen physical stores in the Nordic region. Their business plan aims to market a wide range of DIY products to people who want to buy well-known brands at attractive prices.
Bygghemma.se has been an Apptus client since 2011. Using machine learning for product placement they have been able to A/B test different strategies where Apptus eSales automatically optimises product exposure for each strategy.
In 2017 they started testing the exposure strategy for profit. After approximately one month Bygghemmma realised that by using Apptus’ AI to optimise profit, the total profit peaked by up to 12%. Overall it produced an average increase of 6.2% in profit compared to previous revenue based strategies.
A unified solution increases organisational efficiency. Bygghemma usually works with sales driven campaigns, something previously handled manually by merchandisers. Today, thanks to Apptus eSales’ unified solution, Bygghemma can easily promote a site-wide campaign and give it an extra boost at the beginning and end which has led to an increase in outcome. So, instead of product teams manually doing the hard work, it is now automated, driven by Apptus eSales and AI.