Personalised search means big business

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CDON.COM is an online Nordic retailer and have used Apptus’ online merchandising solutions since 2004.

CDON.COM sells 12 million products across a variety of categories and receives 90 million visitors per year. In 2014 CDON.COM upgraded their search to use Apptus’ behavioural search algorithms. Philip Mossinger, CDON.COM’s Web Manager, discusses the project and its impact on their business.

• An online Nordic retailer with head quarters in Malmö, Sweden.
• Sells 12 million products across a variety of categories.
• Receives 90 million visitors per year.

Download the case below to read the full story on how Apptus helped CDON to its amazing results! 

Conversion rate increased by a staggering 8% (which, for anyone familiar with eCommerce, knows that this is an astonishing improvement) and search exits decreased by 18%.


Web Manager, CDON.COM

The Result

Conversion rate increase
decreased exits

“Having been a long-standing client we knew the quality of Apptus’ work but we were truly amazed at the results.”

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