Video: Byggmax used personalisation to improve customer experience

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Customer video ByggMax

The DIY sector has seen unprecedented change over recent years. As more and more consumers and trade professionals research and buy online, DIY stores and builders’ merchants have had to re-evaluate their strategies and adopt a true omni-channel model.

In this video Mia Kamlen from Byggmax, a leading home improvement retailer in the Nordics, explains how they are evolving and using personalisation to improve the customer experience.